Airbnb Trips is a new harmonized feature from the huge home-sharing application that aims to change how people use it.
Since its inception, the basic function of Airbnb has been to connect people who have extra living space to people who need a short-term rental, but the app has since expanded to become an essential part of how many people plan their trips. Rather than allowing users to make their lodging bookings on the app before moving to other sites to plan their activities and experiences, Airbnb Trips brings all that together. More than just a new venue for recommendations, the feature harnesses its position as a peer-to-peer service by connecting users with regular people who can offer tours and experiences in their home cities.
For those receiving an Airbnb Trips tour, they can be confident in the authenticity of the experience, while the service gives locals a fun way to meet travels and make some extra money.
What's Driving This Trend
- Authenticity-driven Travel
- There is an opportunity for companies to create innovative travel experiences that prioritize authenticity and local interaction.
- Peer-to-peer Tourism
- There is an opportunity for platforms to expand peer-to-peer tourism offerings by connecting travelers with local experience providers.
- Unified Travel Planning
- There is an opportunity for companies to create platforms that unify travel and experience planning for users looking for a complete travel experience.
Who This Affects Most
- Travel and Tourism
- The travel and tourism industry can disrupt traditional travel experiences by embracing peer-to-peer tourism and other authenticity-driven experiences.
- App Development
- The app development industry can disrupt traditional travel planning platforms by creating unified platforms that integrate lodging and experience planning.
- Experience Providers
- The experience provider industry can disrupt traditional tour companies by embracing a peer-to-peer tourism model and partnering with travel planning platforms.
