Format Over Flavor

Food and beverage sees a shift in focus towards aesthetics over taste

Implications - In the modern age of Instagram-driven behavior, the photo-worthiness of food is more important than ever before and, in some cases, is starting to take precedence over culinary legitimacy. In order to attract the niche but insatiable demographic of younger consumers on the hunt for their next shareable moment, QSR brands are starting to adopt multi-hued offerings that tend to prioritize aesthetic innovation over flavor enhancement.
SCORE 8.1
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34,679 Total Clicks
Apr 16 - Jul 18
This Quarter and Hot
LifestyleFoodDrinkingSocial Media
Featured Examples
Glitter-Infused Pizza Creations - DagWoods Pioneers Glitter Pizzas with Its 'Magical AF' Food Item
SCORE 9.3
This Quarter and V. Hot 2,588 Clicks Pub: Jun 19, 18
Glitter-Infused Pizza Creations
DagWoods Pioneers Glitter Pizzas with Its 'Magical AF' Food Item
DagWoods —  a restaurant that is based in Santa Monica, California — is making glamorous and whimsical strides in the food industry with its glitter pizza. With an array of colors and... [More]
Technicolor Grilled Sandwiches - This Rainbow Grilled Cheese is Colored Based on Each Food Flavor
SCORE 6.7
Warm 1,691 Clicks Pub: Apr 18, 16
Technicolor Grilled Sandwiches
This Rainbow Grilled Cheese is Colored Based on Each Food Flavor
Kala Toast is an eatery located in Hong Kong that serves up comfort food in the form of grilled sandwiches, including the eye-catching rainbow grilled cheese. The multi-colored sandwich features an... [More]
Millennial-Targeted Coffees - The New TrueStart Cold Brew Coffees are Vibrant and Energizing
SCORE 8.4
This Quarter and Hot 951 Clicks Pub: Jul 17, 18
Millennial-Targeted Coffees
The New TrueStart Cold Brew Coffees are Vibrant and Energizing
Coffee is often positioned as being a drink for mature consumers to enjoy, so the new TrueStart cold brew coffee range aims to change this perception and make it more applicable for younger consumers.... [More]
Rainbow Burger Buns - Joe's Bar in New York Offered Very Colorful Brioche Buns for Burger Week
SCORE 5.6
Warm 1,990 Clicks Pub: May 14, 16
Rainbow Burger Buns
Joe's Bar in New York Offered Very Colorful Brioche Buns for Burger Week
This rainbow burger from Joe’s Bar NYC are making news thanks to their multi-color buns. The Upper West Side eatery announced their rainbow brioche burger buns two weeks ago for ticketed event... [More]
Rainbow Candy-Topped Slushies - Disney's Rainbow Unicorn Memory Refresher is like a Rainbow in a Cup
SCORE 6.4
This Quarter and Warm 592 Clicks Pub: Jul 25, 18
Rainbow Candy-Topped Slushies
Disney's Rainbow Unicorn Memory Refresher is like a Rainbow in a Cup
For Disneyland visitors looking for a way to keep cool while wandering the park, the new Rainbow Unicorn Memory Refresher is the perfect pick. Not only is this new drink icy cold, but its colorful... [More]
Push-Up Rainbow Hummus Pops - Flatbread Grill Created a Diversity-Celebrating Treat for Pride
SCORE 7.2
This Quarter and Warm 406 Clicks Pub: Jun 11, 18
Push-Up Rainbow Hummus Pops
Flatbread Grill Created a Diversity-Celebrating Treat for Pride
For Pride this year, Flatbread Grill created a Rainbow Hummus that will help to support a local community service center for the LGBTQ community. Flatbread Grill notes that “15% of all... [More]
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