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Format Over Flavor

Food and beverage sees a shift in focus towards aesthetics over taste

Implications - In the modern age of Instagram-driven behavior, the photo-worthiness of food is more important than ever before and, in some cases, is starting to take precedence over culinary legitimacy. In order to attract the niche but insatiable demographic of younger consumers on the hunt for their next shareable moment, QSR brands are starting to adopt multi-hued offerings that tend to prioritize aesthetic innovation over flavor enhancement.
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
46,005 Total Clicks
Apr 16 - Apr 17
This Quarter and Warm
LifestyleFoodDrinkingSocial Media
Featured Examples
Technicolor Grilled Sandwiches - This Rainbow Grilled Cheese is Colored Based on Each Food Flavor
SCORE 7.4
Warm 1,390 Clicks Pub: Apr 18, 16
Technicolor Grilled Sandwiches
This Rainbow Grilled Cheese is Colored Based on Each Food Flavor
Kala Toast is an eatery located in Hong Kong that serves up comfort food in the form of grilled sandwiches, including the eye-catching rainbow grilled cheese. The multi-colored sandwich features an... [More]
Rainbow Burger Buns - Joe's Bar in New York Offered Very Colorful Brioche Buns for Burger Week
SCORE 6.3
Warm 1,179 Clicks Pub: May 14, 16
Rainbow Burger Buns
Joe's Bar in New York Offered Very Colorful Brioche Buns for Burger Week
This rainbow burger from Joe’s Bar NYC are making news thanks to their multi-color buns. The Upper West Side eatery announced their rainbow brioche burger buns two weeks ago for ticketed event... [More]
Rainbow Sushi Recipes - This Colorful Japanese Dish Uses Natural Flavors to Dye the Rice
SCORE 4.6
Average 1,081 Clicks Pub: May 16, 16
Rainbow Sushi Recipes
This Colorful Japanese Dish Uses Natural Flavors to Dye the Rice
Many food recipe favorites are being revamped to incorporate more color into the dish, and this rainbow sushi meal incorporates natural dyes extracted from brightly colored foods to give the rice... [More]
Tie-Dye Pancake Recipes - Diner By the Sea Offers Vibrant Technicolor Flapjacks for Diners to Enjoy
SCORE 4.4
Average 362 Clicks Pub: May 11, 16
Tie-Dye Pancake Recipes
Diner By the Sea Offers Vibrant Technicolor Flapjacks for Diners to Enjoy
Diner by the Sea is a local eatery in Long Beach that infuses technicolor hues into breakfast meals with its tie-dye pancakes and milkshakes. The restaurant incorporates the popularized rainbow food... [More]
Chromatic Unicorn Hot Chocolates - This Hot Beverage from Crème and Sugar is Folklore-Inspired
SCORE 4.8
This Year and Average 333 Clicks Pub: Dec 18, 16
Chromatic Unicorn Hot Chocolates
This Hot Beverage from Crème and Sugar is Folklore-Inspired
The winter season brings with it a number of specialty hot chocolates being created at coffee shops big and small, but this new creation from Crème and Sugar takes things to a whole new level. The... [More]
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