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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Format Over Flavor

Food and beverage sees a shift in focus towards aesthetics over taste

Implications - In the modern age of Instagram-driven behavior, the photo-worthiness of food is more important than ever before and, in some cases, is starting to take precedence over culinary legitimacy. In order to attract the niche but insatiable demographic of younger consumers on the hunt for their next shareable moment, QSR brands are starting to adopt multi-hued offerings that tend to prioritize aesthetic innovation over flavor enhancement.
Workshop Question — How might you appeal to a generation with an obsession towards shareable moments?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 79 Examples:
117,413 Total Clicks
Date Range:
Apr 16 — Jul 18
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Glitter-Infused Pizza Creations
Glitter-Infused Pizza Creations
DagWoods Pioneers Glitter Pizzas with Its 'Magical AF' Food Item
DagWoods —  a restaurant that is based in Santa Monica, California — is making glamorous and whimsical strides in the food industry with its glitter pizza. With an array of colors and... MORE
Technicolor Grilled Sandwiches
Technicolor Grilled Sandwiches
This Rainbow Grilled Cheese is Colored Based on Each Food Flavor
Kala Toast is an eatery located in Hong Kong that serves up comfort food in the form of grilled sandwiches, including the eye-catching rainbow grilled cheese. The multi-colored sandwich features an... MORE
Millennial-Targeted Coffees
Millennial-Targeted Coffees
The New TrueStart Cold Brew Coffees are Vibrant and Energizing
Coffee is often positioned as being a drink for mature consumers to enjoy, so the new TrueStart cold brew coffee range aims to change this perception and make it more applicable for younger consumers.... MORE
Rainbow Burger Buns
Rainbow Burger Buns
Joe's Bar in New York Offered Very Colorful Brioche Buns for Burger Week
This rainbow burger from Joe’s Bar NYC are making news thanks to their multi-color buns. The Upper West Side eatery announced their rainbow brioche burger buns two weeks ago for ticketed event... MORE
Rainbow Candy-Topped Slushies
Rainbow Candy-Topped Slushies
Disney's Rainbow Unicorn Memory Refresher is like a Rainbow in a Cup
For Disneyland visitors looking for a way to keep cool while wandering the park, the new Rainbow Unicorn Memory Refresher is the perfect pick. Not only is this new drink icy cold, but its colorful... MORE
Push-Up Rainbow Hummus Pops
Push-Up Rainbow Hummus Pops
Flatbread Grill Created a Diversity-Celebrating Treat for Pride
For Pride this year, Flatbread Grill created a Rainbow Hummus that will help to support a local community service center for the LGBTQ community. Flatbread Grill notes that “15% of all... MORE
Rainbow Sushi Recipes
Rainbow Sushi Recipes
This Colorful Japanese Dish Uses Natural Flavors to Dye the Rice
Many food recipe favorites are being revamped to incorporate more color into the dish, and this rainbow sushi meal incorporates natural dyes extracted from brightly colored foods to give the rice... MORE
Tie-Dye Pancake Recipes
Tie-Dye Pancake Recipes
Diner By the Sea Offers Vibrant Technicolor Flapjacks for Diners to Enjoy
Diner by the Sea is a local eatery in Long Beach that infuses technicolor hues into breakfast meals with its tie-dye pancakes and milkshakes. The restaurant incorporates the popularized rainbow food... MORE
Chromatic Unicorn Hot Chocolates
Chromatic Unicorn Hot Chocolates
This Hot Beverage from Crème and Sugar is Folklore-Inspired
The winter season brings with it a number of specialty hot chocolates being created at coffee shops big and small, but this new creation from Crème and Sugar takes things to a whole new level. The... MORE

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