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The Domino's Paving for Pizza Initiative Aims to Fix Pothole-Ridden Roads

 - Jun 15, 2018
References: pavingforpizza & fastcompany
The Domino's Paving for Pizza is a unique initiative for the pizza chain that shows how bumpy roads can negatively affect pizza as well as showcasing the roads that Domino's has personally fixed. To showcase the damage potholes can do to a pizza the website features and interactive video that shows a pizza under various road conditions. At its best, the pizza remains intact and perfect, but under "catastrophic" conditions the camera shows a pizza completely destroyed and disheveled.

The Paving for Pizza website also allows users to nominate their city for Domino's to fix and repave. Domino's has already repaved the streets of Bartonville, Texas, Milford, Deleware and Athens, Georgia. The cities selected from this nomination will have Domino's help in funding the repairs and will ensure that future pizza orders arrive in a safe and delicious state.

Image Credit: Domino's