Getting up and out the door in the morning just got easier thanks to 7-Eleven's cold brew iced coffee, which is available at a discounted price for a limited time.
According to the chain, this particular offering is "slow steeped for several hours" and then chilled to ensure it achieves a rich flavor. Cold brew is often sweeter than a regular pot of coffee, but 7-Eleven is allowing for consumers to make the beverage as sweet as they want by customizing the drink to feature a choice of syrups, creamers and toppings.
To promote the newly introduced beverage, the brand is offering a 16-ounce cup for the low price of 99 cents, making it easy to experiment with a new drink.
What's Driving This Trend
- Customizable Coffee
- Opportunities for innovation lie in developing customizable coffee options beyond the traditional cream and sugar.
- Discounted Cold Brew
- Offering temporary discounts on a product can incentivize consumers to try new drinks and lead to long-term product loyalty.
- Slow Steeping
- Slow steeping coffee can create a rich flavor that differentiates products and provides opportunities to market products to coffee connoisseurs.
Who This Affects Most
- Coffee Shops
- Coffee shops can create customizable coffee options to differentiate from competitors and attract new customers.
- Convenience Stores
- Convenience stores can incentivize consumers with discounts on new and unique products to promote trial and increase product loyalty.
- Coffee Equipment Manufacturers
- Coffee equipment manufacturers can develop and market slow steeping machines to cater to coffee connoisseurs and differentiate from standard coffee makers.
