Urban consumers have shifted to favor on-the-go foods to help them stay fueled as they go about their daily routine, so the Starbucks Korea Drive-Thru Cakes have been unveiled as a new treat option with this in mind.
The cakes are packaged in push-up plastic containers that are inspired by push-up pops that were a quintessential part of the 90s when it came to frozen treats. The cakes are able to be enjoyed cleanly wherever you go and will eliminate consumers from leaving a trail of crumbs as they go to ensure they arrive at their destination fresh and mess-free.
The Starbucks Korea Drive-Thru Cakes come in three flavor options including 'Lemon Yellow Cake,' 'Red Velvet' and 'Moist Chocolate.'
Image Credit: Starbucks Korea
Why This Trend Is Growing
- On-the-go Cake
- A trend of innovative packaging for cake products and creating convenient, mess-free options for consumers on-the-go.
- Eco-friendly Packaging
- A trend of eco-friendly packaging for on-the-go food items, such as push-up plastic containers.
- Nostalgic Packaging
- A trend of using retro packaging, such as 90s-inspired push-up plastic containers, to appeal to consumers' nostalgia.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry has opportunities to innovate new on-the-go products and experiment with innovative and eco-friendly packaging for added convenience.
- Packaging
- The packaging industry has opportunities to design new and innovative packaging formats for on-the-go food items that are convenient and eco-friendly.
- Marketing and Advertising
- The marketing and advertising industry has opportunities to use nostalgia to their advantage in developing promotional campaigns and packaging designs to better appeal to consumers' emotions and gain a competitive edge.
