There are plenty of spicy hummus products that get their heat from hot peppers and spices, but Gonzo Hummus was recently launched as a new line with unique hybrid spreads.
Gonzo Hummus first got its start at an Israeli-street style food cart in Portland, Oregon, where it quickly became a customer favorite. Now, Gonzo Hummus is making it easy for consumers to purchase the hummus in convenient containers in an original flavor, as well as Hummus & Tsug and Hummus & Harissa varieties.
While the Hummus & Tsug features Yemen's fiery hot green spice paste, the Hummus & Harissa pairs garbanzo beans, extra virgin olive oil, fresh lemon juice, garlic and tahini with red Fresno Chiles, tomatoes and bell peppers—both of these hummus flavors are rated to have a medium level of spice.
What's Driving This Trend
- Hybrid Spreads
- There is an opportunity for more food products to combine multiple flavors and spices to create unique and innovative hybrid spreads.
- Ethnic Flavors
- There is an opportunity for food companies to incorporate spicy ethnic flavors in their products, as seen with Gonzo Hummus and their use of Tsug and Harissa.
- Convenient Packaging
- There is an opportunity for food companies to offer convenient containers for their products, similar to the approach taken by Gonzo Hummus for their line of spicy hummus spreads.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can capitalize on the trend towards unique hybrid spreads and ethnic flavors to create new and innovative products.
- Packaging
- The packaging industry can benefit from the growing demand for convenient and easy to use containers for food products.
- Spice Industry
- The spice industry can capitalize on the trend of incorporating unique and flavorful spices and blends to create more exciting products in the market.
