To celebrate the upcoming holiday Easter, Kit Kat Japan has put together a series of Kit Kat bars that offer a unique breakfast flavor inspired by pancakes. The chocolates are rebranded to offer a unique taste that captures the essence of the fluffy breakfast cake in an unconventional candied format.
Traditionally Kit Kats are made with milk chocolate surrounding a crispy wafer, and these Easter Kit Kats slightly diverge from this main model with a unique pancake flavor. The bars are made with white chocolate for a lighter taste, as oppose to milk chocolate. The candy is infused with notes of fluffy hot cakes with sweeter vanilla aromas that capture the texture and taste of the batter.
What's Driving This Trend
- Breakfast-flavored Chocolates
- The trend of merging breakfast flavors with chocolate could be leveraged by the confectionery and FMCG industries.
- Holiday-themed Chocolate Flavors
- Innovative flavors inspired by holidays can be created by confectionery brands to provide consumers a unique experience.
- Novelty Candies
- Creating unconventional candy flavors with unusual taste combinations could be a disruptive innovation opportunity for confectionery companies.
Who This Affects Most
- Confectionery
- Confectionery companies can leverage on the unique flavor trend to create innovative products.
- Fast Moving Consumer Goods (FMCG)
- FMCG industry could explore incorporating breakfast flavors into their products, such as cereals and confectioneries.
- Food and Beverage
- Food and beverage industry could explore adding unconventional flavors to their products and offer consumer a unique experience.
