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Sparkly Rainbow Donuts

The New Rainbow Gloss Donuts are Topped with a Sparkly Glaze

— May 11, 2016 — Lifestyle
Krispy Kreme South Korea recently expanded its menu to include its new Rainbow Gloss Donuts. With everything from bagels to grilled cheese taking on the rainbow trend, it comes as no surprise that rainbow donuts are now taking on a colorful twist.

The new Rainbow Gloss Donuts from Krispy Kreme South Korea consists of the brand's signature Original Glaze donut topped with vibrant icing that boasts a sparkly finish. The donuts come in five different shades, each of which is designed to represent a different color of the rainbow. Not only are the donuts extremely colorful, but they are also designed to taste like the colorful fruits they resemble. For instance, the Green Gloss donuts is kiwi-flavored, while the Yellow Gloss donut is mango-flavored.
Trend Themes
1. Rainbow Food Trend - The popularity of rainbow-colored food items opens up opportunities for innovative and creative food creations.
2. Sparkly Glaze Trend - The rise of sparkly glaze in food products presents an opportunity for unique and visually appealing dessert options.
3. Flavorful Color Linking - Linking vibrant colors with corresponding flavors provides an opportunity to enhance the sensory experience of food.
Industry Implications
1. Bakery Industry - Bakeries can capitalize on the rainbow food trend by incorporating vibrant and visually appealing desserts into their product offerings.
2. Food and Beverage Industry - The sparkly glaze trend opens up opportunities for unique and visually striking products that can attract consumers in the competitive food and beverage industry.
3. Flavor Development Industry - Developers in the flavor industry can explore new ways to link flavors with specific colors, adding depth to the sensory experience of food products.
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