Dual Concept Pizza Places

True True Pizza Boasts Super Healthy Pizzas Made with Local Ingredients

Super healthy pizzas are tricky to come by, but judging from True True's menu one could deduce that the establishment meets all the requirements. From the in-house daily preparation of local ingredients to the signature hand-stretched dough, the restaurant offers tasty, artisanal, personal-sized and super healthy pizzas. Through its menu and sourcing practices, True True is able to support the local community and have minimal impact on the environment. In addition, the dough is proofed for 48 hours before it is hand-stretched, ensuring every little detail is up to True True's exceptional standards.

The establishment entertains a dual concept of operation — one that bases itself on the virtues of the craft and one that directly compliments the idea that people should always stay true to themselves.

Super Healthy Pizzas
Opportunity for disruptive innovation in the food industry by offering healthier alternatives to traditional pizza.
Local Sourcing Practices
Opportunity for disruptive innovation in the restaurant industry by prioritizing sourcing ingredients locally and supporting the local community.
Dual Concept Operation
Opportunity for disruptive innovation in the restaurant industry by combining different concepts to create a unique dining experience.

Industries Being Reshaped

Food Industry
Disruptive innovation opportunities to create healthier pizza options and redefine the fast food industry.
Restaurant Industry
Disruptive innovation opportunities to emphasize local sourcing practices and sustainable dining experiences.
Hospitality Industry
Disruptive innovation opportunities to incorporate dual concept operations and offer new dining experiences for guests.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 28%
Freshness 8%