Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Familial
Abode
Spending time with family takes precedent for Gen X homeowners.
5.6
Trend score
Trend
What is the Familial Abode trend?
Familial Abode: With Millennials moving back home and Boomers needing more care as they age, Gen X is faced with a household full of additional members. Already known for having strong family values, the Gen X demographic is increasingly looking for ways to adapt their homes to be more welcoming to loved ones, preferring to prioritize family-oriented down-time over other forms of leisure.
Trend themes
Themes within the Familial Abode trend
Three behaviours holding the trend together01
Family-Centered Homes
The trend of re-thinking the design of homes to accommodate multigenerational families offers opportunities for home appliance makers to create new functionalities and design cues that prioritize homemaking.
02
Child-Friendly Interiors
Child-friendly elements within interiors, such as chalkboard walls, provide an opportunity for interior design firms and product makers of kid-friendly home decor.
03
Luxury Cinema Experience
The trend for immersive, luxury experiences within the home includes home cinema seating companies that design seats that blend seamlessly into home interiors.
Industry implications
What the Familial Abode trend means for industry
Where the trend changes the playbookFor
Home Appliance Makers
Companies like Samsung can focus on building features in home appliances such as refrigerators and dishwashers that accommodate large families.
For
Interior Design Firms
Firms like Compass Atelier can create bespoke homes with playful touches for families with children, seeking to create a great atmosphere for kids to explore.
For
Home Cinema Seating Companies
Companies such as Coleccion Alexandra can create luxury seating options for those people looking to emulate the cinematic experience at home.
Workshop question
How are you preparing for the changing life-cycle of your target demographic?
Trend signals
Trend signals for Familial Abode
Trend score 5.6 out of 10, from popularity 87%, activity 74%, freshness 8%.
Popularity87%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Familial Abode trend
4 featured examples from Mar 12, 2016 to Mar 14, 2017CategoryArt & Design
Academic Family Homes
'The Study House' Was a Former University Building
Architectural firms can benefit from the trend of repurposing academic buildings by offering their expertise in transforming old structures into modern homes.
CategoryArt & Design
Chic Family-Friendly Appliances
The Samsung Black Stainless Steel Appliances are Ready for Use
Appliance manufacturers can explore disruptive innovation opportunities by developing functional yet aesthetically pleasing appliances that cater to the growing demand.
CategoryLife-Stages
Chalkboard Wall Homes
Child-Friendly Living Areas Let Little Ones Draw on the Walls
Opportunity to innovate and design child-friendly spaces that inspire creativity.
CategoryLuxury
Plush Cinema Seating
Coleccion Alexandra Offers Home Cinema Seating With a Luxe Flair
The furniture manufacturing industry can capitalize on the trend of luxury home cinema seating by designing and producing high-end, comfortable, and visually appealing cinema seat…
