Spending time with family takes precedent for Gen X homeowners
Implications - With Millennials moving back home and Boomers needing more care as they age, Gen X is faced with a household full of additional members. Already known for having strong family values, the Gen X demographic is increasingly looking for ways to adapt their homes to be more welcoming to loved ones, preferring to prioritize family-oriented down-time over other forms of leisure.
Workshop Question - How are you preparing for the changing life-cycle of your target demographic?
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