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Homespun Confection

Gen X looks for home-style treats for feel-good snacking

Implications - Seeking wholesome options to feed their families, Gen X looks for desserts that incorporate the promise of homemade goodness. While we’re seeing a shift in large CPG brands leveraging authentic-feeling packaging and flavor to catch up with this preference, it’s the smaller independent brands that are winning the hearts of this generation. Respecting the hard work that goes into starting a small business, Gen X prefers to support brands they feel truly care about their needs.

Workshop Question - Where are you in danger of ostracizing your brand from Gen X?
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
43,018 Total Clicks
Aug 16 - Apr 17
Warm
MarketingLifestyleFoodBranding
Featured Examples
Homemade Ice Cream Mixes - These Cartons Offer a Variety of Mixes That Can Transform into Ice Cream
SCORE 5.9
Warm 2,049 Clicks Pub: Aug 15, 16
Homemade Ice Cream Mixes
These Cartons Offer a Variety of Mixes That Can Transform into Ice Cream
‘Home Cranked Ice Cream Mix’ offers a variety of options and flavors of the popular dessert that people can make at home. The mix can be transformed into ice cream by simply constantly... [More]
Festive Gelato Jars - This Holiday 'Fiasco Gelato' Collection Offers a Homemade Aesthetic
SCORE 4.9
Average 2,143 Clicks Pub: Nov 24, 16
Festive Gelato Jars
This Holiday 'Fiasco Gelato' Collection Offers a Homemade Aesthetic
The collection of treats being offered by the brand Fiasco Gelato is able to perfectly fit into the theme of the holiday season. The gelatos are contained in mason jars, which give them a rustic... [More]
Homemade-Inspired Crispy Cookies - Pepperidge Farm Farmhouse Thin & Crispy Cookies are Simple
SCORE 3.8
Mild 506 Clicks Pub: Apr 24, 17
Homemade-Inspired Crispy Cookies
Pepperidge Farm Farmhouse Thin & Crispy Cookies are Simple
Store-bought cookies are notorious for having a long list of ingredients, so the Pepperidge Farm Farmhouse Thin & Crispy Cookies aim to fight against this with a simple recipe. Containing real... [More]
Transparent Boxed Cookies - This Cookie Branding Captures the Product's Homemade Quality
SCORE 1.8
Untested 1,149 Clicks Pub: Oct 7, 16
Transparent Boxed Cookies
This Cookie Branding Captures the Product's Homemade Quality
This range of boxed cookies is able to simultaneously capture a rustic quality while also being sophisticated in their design. The cookies come in small cardboard boxes that retain their natural... [More]
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