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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,446 more

Homespun Confection

Gen X looks for home-style treats for feel-good snacking

Implications - Seeking wholesome options to feed their families, Gen X looks for desserts that incorporate the promise of homemade goodness. While we’re seeing a shift in large CPG brands leveraging authentic-feeling packaging and flavor to catch up with this preference, it’s the smaller independent brands that are winning the hearts of this generation. Respecting the hard work that goes into starting a small business, Gen X prefers to support brands they feel truly care about their needs.
Workshop Question - Where are you in danger of ostracizing your brand from Gen X?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
46,854 Total Clicks
Date Range:
Aug 16 — Apr 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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