The newest Baskin-Robbins flavor is inspired by an unusual breakfast item that has risen to popularity among adventurous foodies. In addition to featuring bits of actual cereal, the new ice cream flavor is designed to taste like the milk leftover from a bowl of cereal.
Baskin-Robbins recently announced that its August Flavor of the Month is Oreo Milk 'n Cereal. The new flavor consists of cereal milk-flavored ice cream infused with pieces of chocolate Oreo sandwich cookies, frosted corn flakes and a ribbon of crunchy frosted corn flake cereal. For those who want to sample the new treat for free, the chain is offering a free regular scoop of ice cream to those who download the new Baskin-Robbins app.
The new Baskin-Robbins flavor is meant to capitalize on the growing demand for dishes that allow consumers to enjoy cereal as a dessert or snack food instead of a breakfast item.