Category
Lifestyle
Assisted Choices
Trend cluster
Category
Entry-Level
Supplement
Consumers approach health more casually with vitamin-enriched gummy candy.
4.3
Trend score
Trend
What is the Entry-Level Supplement trend?
Entry-Level Supplement: As even those with a self-proclaimed disinterest in the health-obsessed modern marketplace look to make healthier lifestyle choices are experimenting with vitamin-enriched gummy candies that complement their regular diet. This progression highlights the interest in expanding one's health regimen in small, sustainable lifestyle changes, rather than in one large step.
Trend themes
Themes within the Entry-Level Supplement trend
Three behaviours holding the trend together01
Vitamin-Enriched Gummies
Expanding the market of vitamin supplementation through flavorful gummy candies that offer daily nutrients in small, sustainable doses.
02
Confection-Like Supplements
Innovative supplement formats like gummies with textures that mirror confectionery treats, to provide daily nutrient intake with ease and pleasure.
03
Superfood Gummies
Formulating gummy supplements with potent superfoods like matcha and turmeric to boost immune and cardiovascular health, and offer support for skin, joints, and bones.
Industry implications
What the Entry-Level Supplement trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Capitalizing on the trend of vitamin-enriched gummies and exploring creative confection-like supplement formats to provide consumers with convenient and pleasurable health regimens.
For
Food and Beverage
Creating gummy supplements with unique and enjoyable flavors that offer a daily dose of nutrients or superfoods, tapping into the growing market of health-conscious consumers.
For
Beauty and Personal Care
Developing gummy supplements that promote healthy skin, hair, and nails, tapping into the strong consumer interest of supplements that can provide holistic wellness benefits.
Workshop question
How can you cater to those intimidated by the thought of a lifestyle change they may not be able to sustain?
Trend signals
Trend signals for Entry-Level Supplement
Trend score 4.3 out of 10, from popularity 60%, activity 60%, freshness 8%.
Popularity60%
Activity60%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Entry-Level Supplement trend
5 featured examples from Jun 29, 2016 to May 29, 2018CategoryLifestyle
Healthy Antioxidant Gummies
ARYA's Daily Chewy Gummy Products are Enriched with a Curcumin Formula
Health supplement companies can utilize the popularity of gummies to create more effective and convenient delivery methods for health benefits.
CategoryLifestyle
Gummy Bear Cleanses
Sugarfina's Seven-Day Cleanse Provides Daily Green Juice Shots in Gummy Form
The trend of incorporating convenience and fun into health-oriented cleanse products creates an opportunity for established health food companies to innovate their product lines a…
CategoryLifestyle
Superfood Vitamin Gummies
Mason Vitamins Launched Matcha and Turmeric Gummy Supplements
The health and wellness supplement industry can capitalize on the trend of superfood gummy supplements by developing new products that feature popular antioxidant-rich and anti-in…
CategoryLifestyle
Tasty Vegetarian Hair Vitamins
The Sugar Bear Hair Gummy Vitamins Support Healthy Hair Growth
Disruptive Innovation Opportunity: Innovate within the hair care industry by offering alternative hair growth solutions for diverse consumer needs.
CategoryLifestyle
Vegetarian Turmeric Supplements
The Anlit Curcumin Gummy Vitamin Supplements are Kosher and Halal
The trend towards vegetarian-friendly and tasty supplements creates new opportunities for niche products and brands to enter the supplement industry.
