Fantasy and sci-fi franchises expand with lifestyle products for the kitchen
Implications - As cult movie franchises look to reignite buzz ahead of highly anticipated releases, many are re-appealing to now-adult fans with functional branded kitchen products that serve to playfully alleviate the pains of "adulting' at home. This progression highlights the mission of brands to assert themselves as larger-than-life cult movements by producing limited edition unexpected items that cater to a growing fan base with various overlapping interests.
Workshop Question - How can your brand incorporate more aspects of pop culture into consumers' daily lives and habits?
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Date Range:
Jan 17 — Sep 18
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