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Vitamin-Enriched Coffee Pods

VitaCup's Vitamin Coffee Pods Contain Vitamins B, D and Antioxidants

— May 1, 2017 — Lifestyle
VitaCup is introducing a new way for coffee drinkers to get their daily dose of vitamins from its vitamin coffee pods.

Each Keurig-compatible pod is packed with essential B and D vitamins, as well as antioxidants and folic acid to supply the body with a boost of energy and nutrients. The fair trade coffee itself hails from South Africa and VitaCup is offered in a range of coffee flavors, including French Vanilla and French Roast. As an alternative to coffee, VitaCup also offers a vitamin-enriched Green Tea pod.

Now more than ever, consumers are looking for supplements that can be integrated into their busy lives in the form of on-the-go bottled drinks and chewing gum, as well as snacks like gummy candies and chocolates that are preferable to swallowing pills.
Trend Themes
1. Vitamin-enriched Pod Trend - The trend of adding essential vitamins to coffee and other pod-based drinks provides opportunities for health-focused innovation.
2. On-the-go Supplement Trend - Consumers are increasingly seeking on-the-go supplement options, opening the door for new product innovations.
3. Supplement-infused Foods Trend - The trend of incorporating vitamins and supplements into everyday foods like gummy candies and chocolates offers opportunities for innovative product development.
Industry Implications
1. Coffee Industry - Coffee brands can explore the addition of essential vitamins and other health-focused ingredients to their pod-based drinks for a competitive edge.
2. Supplement Industry - The supplement industry can expand their product offerings to include on-the-go options like vitamin-enriched pods and snacks.
3. Food Industry - Food companies can explore the possibility of infusing vitamins and supplements into everyday products like candies and chocolates to appeal to health-conscious consumers.
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