VitaCup is introducing a new way for coffee drinkers to get their daily dose of vitamins from its vitamin coffee pods.
Each Keurig-compatible pod is packed with essential B and D vitamins, as well as antioxidants and folic acid to supply the body with a boost of energy and nutrients. The fair trade coffee itself hails from South Africa and VitaCup is offered in a range of coffee flavors, including French Vanilla and French Roast. As an alternative to coffee, VitaCup also offers a vitamin-enriched Green Tea pod.
Now more than ever, consumers are looking for supplements that can be integrated into their busy lives in the form of on-the-go bottled drinks and chewing gum, as well as snacks like gummy candies and chocolates that are preferable to swallowing pills.