As its name suggests, these treats for Halloween from Dylan's Candy Bar take inspiration from a petri dish. Rather than going with the traditional ghouls, ghosts and goblins that are typically found branding confections for the end of October, the 'Petri-Fied' set of miniature jawbrakers and gummy candy frogs attempts to gross out consumers from an entirely different angle—the biology-inspired candy kit encourages the candied yellow and green frog to be "dissected," which will appeal to kids who don't shy away from things that make others squeamish.
The novel candy set is also packaged in a rounded container like the petri dish, which follows the theme of the creepy Halloween candy, as well as offers a way to offer just a small taste of the snack in a portion-controlled format.
Key Themes Behind This Trend
- Biology-inspired Candy
- Creating candies that take cues from science labs offers ample opportunity for creative indulgence.
- Interactive Confectionery
- Interactive candy-making kits promote exploration and experimentation in children while promoting engagement.
- Portioned Confections
- Confectionary brands can leverage portion control trends to offer curated candy boxes and catering to customers who seek bite-sized indulgence.
Where This Applies
- Confectionery
- Confectionery brands can tap into the excitement surrounding holidays by creating themed candy boxes.
- Education
- Creating science experiment kits that children can eat adds a whimsical and interactive spin to science education.
- Subscription Services
- Subscription services curated to provide bite-sized candies, packed in a fun theme-driven environment, can help brands leverage the growing trend of portion control while delivering experiential indulgence.
