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This Cookie Branding Captures the Product's Homemade Quality

 - Oct 7, 2016
References: thedieline
This range of boxed cookies is able to simultaneously capture a rustic quality while also being sophisticated in their design.

The cookies come in small cardboard boxes that retain their natural color except for the areas in which they feature labels or small illustrations of items related to baking. Called 'Dream of Cookies,' the sweet treats come in a range of flavors including chocolate chip, double chocolate, a dark classic, cranberry with white chocolate and more. The boxes feature small transparent strips through which consumers are able to see the cookies inside.

These small-batch boxed cookies are able to appear as rustic and homemade due to their limited quantity and rustic packaging, increasing the chance that consumers will view them as higher quality and healthier than their competition.