The UK-based pizza chain PizzaExpress recently expanded its brand to include a range of frozen pizzas and other ready meals. The new meals are meant to cater to the growing consumer demand for restaurant-quality meals that are just as convenient to prepare as other frozen entrees.
The new PizzaExpress range consists of a wide variety of products designed for the frozen market. The new Artisana range will include five pizzas, three frozen entrees and three gelato flavors. All of the products have been modeled after the PizzaExpress menu in order to capture the same freshness and flavor of freshly prepared dishes.
With gourmet pizza combinations such as Caprina, Polpette Bolognese and Pepperoni Doppio, the new range offers consumers a higher-quality option when it comes to frozen foods.
Key Themes Behind This Trend
- Frozen Ready Meals
- Disruptive innovation opportunity: Develop new frozen food options that offer restaurant-quality meals for convenient preparation at home.
- Restaurant-branded Products
- Disruptive innovation opportunity: Expand the brand of a popular restaurant chain to include a range of packaged food products for wider consumer reach.
- Premium Frozen Pizzas
- Disruptive innovation opportunity: Create a line of gourmet frozen pizzas with unique flavor combinations to cater to the growing demand for high-quality frozen foods.
Where This Applies
- Food Manufacturing
- Disruptive innovation opportunity: Develop innovative food processing and packaging techniques to maintain the freshness and quality of restaurant-grade frozen meals.
- Frozen Food Retail
- Disruptive innovation opportunity: Rethink frozen food aisle layouts and product variety to cater to consumers seeking higher-quality ready meals and gourmet frozen options.
- Restaurant Chains
- Disruptive innovation opportunity: Leverage brand recognition to expand into the packaged food market, offering frozen versions of popular menu items for at-home convenience.
