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Familial Pet Product Packaging

The Pet Crock Cookie Packaging Features a Cute Canine Design

— September 27, 2016 — Lifestyle
The pet product market is only showing signs of growing, so the Pet Crock cookie packaging looks to help identify a way to help make the products more inviting for consumers.

A conceptual brand identity created by Jessica Santos, the Pet Crock branding focuses on being somewhat playful with a packaging design that imitates the likeness of different dog breeds.

Being that many consumers treat their furry companions as members of the family, Pet Crock branding looks to focus on this and convey that the product is focused on health and quality.

The various kinds of cookie packaging designs within the Pet Crock brand identity features each one crafted to look like a different dog breed. This could help to make identifying the right product for a consumers particular breed easier when browsing the pet product aisle.
Trend Themes
1. Personalized Pet Product Packaging - The trend of personalized pet product packaging allows consumers to find products tailored to their specific pet's needs, providing a unique and engaging shopping experience.
2. Playful Branding in Pet Industry - The rise of playful branding in the pet industry creates opportunities for innovative and eye-catching packaging designs that appeal to consumers' emotional connection with their pets.
3. Health-focused Packaging Design - The trend of health-focused packaging design in the pet product market presents a disruptive innovation opportunity to promote quality and nutrition aspects of products to pet owners.
Industry Implications
1. Pet Product Market - The pet product market can leverage personalized and playful packaging designs to attract and retain customers, creating a competitive advantage in the industry.
2. Graphic Design and Branding - The graphic design and branding industry has the potential to collaborate with pet product companies to develop creative and appealing packaging solutions that resonate with consumers.
3. Packaging and Printing - The packaging and printing sector can capitalize on the health-focused packaging trend in the pet industry by offering innovative printing techniques and materials that highlight the nutritional benefits of pet products.
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