The pet product market is only showing signs of growing, so the Pet Crock cookie packaging looks to help identify a way to help make the products more inviting for consumers.
A conceptual brand identity created by Jessica Santos, the Pet Crock branding focuses on being somewhat playful with a packaging design that imitates the likeness of different dog breeds.
Being that many consumers treat their furry companions as members of the family, Pet Crock branding looks to focus on this and convey that the product is focused on health and quality.
The various kinds of cookie packaging designs within the Pet Crock brand identity features each one crafted to look like a different dog breed. This could help to make identifying the right product for a consumers particular breed easier when browsing the pet product aisle.