There are plenty of biscuits for dogs that are packaged like treats for dogs, and then there are cookie dog treats like these ones from Petco Bootique. The oven-baked creme cookie dog treats are packaged in a way that will be familiar to human fans of creme cookie treats, although the ingredients are optimized to the palates of canine companions.
These dog-friendly cookies, and other treats from Bootique, tap into the humanization of pet products. The snackable, dessert-like treats help pet parents indulge their animal companions in a way that feels familiar and high-quality thanks to products and packaging designs that already feel familiar.
Petco's Bootique also offers a variety of Halloween costumes for pets, ranging from kings and hot dogs to bumblebees and unicorns.
Key Themes Behind This Trend
- Humanization of Pet Products
- Pet product companies should focus on creating products that cater to the humanization of pets, and mimic human behaviors or products in packaging and offerings.
- Gourmet Pet Treats
- The growth of gourmet pet treats and snacks as a new trend in the pet food industry presents an opportunity for companies to create premium pet treats that cater to specific pet preferences.
- Seasonal Pet Treats
- Pet food manufacturers should consider creating seasonal pet treats that cater to human holiday trends like Halloween, Christmas or Easter.
Where This Applies
- Pet Food
- The pet food industry should focus on creating new, innovative and high-quality pet food products to cater to the humanization of pets.
- Pet Accessories
- Pet accessory manufacturers should consider creating pet costumes and props that cater to human holiday trends as well as premium grooming products that make pets look and feel good.
- Packaging
- Packaging companies should focus on creating attractive, premium quality packaging designs that mimic human food and snack packaging for pet food and treat products.
