Mondelēz India recently expanded its Cadbury Bournvita brand by launching a chocolate breakfast cookie that mimics the taste of the popular malted milk drink. With a growing number of consumers eating breakfast on the go, the new biscuit is designed to serve as a portable morning meal solution.
The new Cadbury Bournvita biscuit is a three-dimensional chocolate breakfast cookie created by the design agency Seymourpowell. The cookie boasts the same taste and nutritional value as the Bournvita milk drink, making it a trustworthy option for consumers who are already loyal to the brand. However, the new format also helps to capture the attention of children with its unique shape and texture. As Bob Scott of Seymourpowel explains, "The new design creates standout in the category by deliberately challenging the category convention of rectangular forms."