Function Brewery in Bloomington, Indiana recently launched a one-of-a-kind tasting event that matched Girl Scout cookies and beer.
At the event, which caught the attention of Millennials, customers were invited to purchase a tray of four Function Brewery beers with a sampling of four cookies. The classic Samoas were paired with the brewery's own Checksum Chai Brown Beer, while the newest Girl Scout cookies were matched with a coffee milk stout.
A local group of Girl Scouts were on-site for the event, selling additional boxes of cookies. Girl Scout troop leader Lisa Martin says that the idea for a Girl Scout cookies and beer pairing event came from her husband, who approached the owners of Function Brewing to boost cookie sales, although both businesses benefit from the exposure.