Planet Oat is Girl Scout's New Sponsor for the 2023 Cookie Program
Grace Mahas — January 10, 2023 — Marketing
References: prnewswire
Girls and their troops rally their communities to support the world's largest entrepreneurial program for girls as Girl Scouts of the USA (GSUSA) kicks off the 2023 Girl Scout Cookie season nationwide. New for 2023 is the Raspberry Rally cookie, joining classic favorites such as the Thin Mint, Samoa, Caramel deLite, and Peanut Butter Patties.
"What makes Girl Scout Cookies even sweeter? Behind every box is a girl learning important skills to power her leadership journey and unlock a world of opportunities," said Wendy Lou, GSUSA's chief revenue officer. "Financial literacy is not only a critical skill required for entrepreneurship, but an essential life skill."
Besides providing invaluable entrepreneurial skills to girls across the country, the Girl Scout Cookie Program funds service projects, troop travel, and summer camp experiences. As a result of the COVID-19 pandemic, our cookie entrepreneurs have faced a variety of challenges, including restrictions on in-person sales and inventory shortages.
To add to the anticipation of the 2023 Girl Scout Cookie season, Girl Scouts is excited to welcome Planet Oat Oatmilk as a national sponsor of the Girl Scout Cookie Program.
"Planet Oat is proud to serve as a national sponsor of the Girl Scout Cookie Program," said Chris Ross, senior vice president of marketing and R&D at HP Hood LLC. "There's no treat as delicious as milk with Girl Scout Cookies, and we're excited to invite cookie fans nationwide to discover a new pairing with plant-based, rich, and creamy Planet Oat Oatmilk."
Girl Scouts champion millions of girls as they learn, grow, and thrive through adventure, and Planet Oat Oatmilk is proud to support these efforts as a national sponsor of the Girl Scout Cookie Program.
"What makes Girl Scout Cookies even sweeter? Behind every box is a girl learning important skills to power her leadership journey and unlock a world of opportunities," said Wendy Lou, GSUSA's chief revenue officer. "Financial literacy is not only a critical skill required for entrepreneurship, but an essential life skill."
Besides providing invaluable entrepreneurial skills to girls across the country, the Girl Scout Cookie Program funds service projects, troop travel, and summer camp experiences. As a result of the COVID-19 pandemic, our cookie entrepreneurs have faced a variety of challenges, including restrictions on in-person sales and inventory shortages.
To add to the anticipation of the 2023 Girl Scout Cookie season, Girl Scouts is excited to welcome Planet Oat Oatmilk as a national sponsor of the Girl Scout Cookie Program.
"Planet Oat is proud to serve as a national sponsor of the Girl Scout Cookie Program," said Chris Ross, senior vice president of marketing and R&D at HP Hood LLC. "There's no treat as delicious as milk with Girl Scout Cookies, and we're excited to invite cookie fans nationwide to discover a new pairing with plant-based, rich, and creamy Planet Oat Oatmilk."
Girl Scouts champion millions of girls as they learn, grow, and thrive through adventure, and Planet Oat Oatmilk is proud to support these efforts as a national sponsor of the Girl Scout Cookie Program.
Trend Themes
1. Plant-based Alternatives - Planet Oat Oatmilk as a national sponsor of the Girl Scout Cookie Program presents a lucrative opportunity for plant-based alternatives to dominate the dairy industry.
2. Online Sales - The COVID-19 pandemic has forced the Girl Scouts to face challenges, including restrictions on in-person sales and inventory shortages which present an opportunity for online sales and e-commerce platforms.
3. Entrepreneurship Programs for Girls - The Girl Scout Cookie Program provides invaluable entrepreneurial skills to girls across the country, creating future women business owners.
Industry Implications
1. Dairy - The expanding market for plant-based alternatives presents an opportunity for dairy companies to develop innovative plant-based products.
2. E-commerce - With restrictions on in-person sales, e-commerce and online sales platforms present an opportunity for companies to reach customers even during pandemics and lockdowns.
3. Education - Entrepreneurship programs for girls can further develop financial literacy and create empowered women who contribute to their communities and the economy.
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