Even though you might be more familiar with algae's uses in agriculture, it is now being featured as a central ingredient in a very different industry in the form of algae health products.
Based in Stockholm, Swedish agency Snask designed the new packaging for agribusiness Simris. Pill bottles are in a variety of dark gem tones while white pouches look crisp with pops of color. The pouches also feature a variety of patterns to differentiates the products. The objective with the packaging was "to make the brand feel international, premium and personal."
Simris uses algae farmed, grown and harvested in Sweden. The algae health products include Omega-3 supplements (as well as special formulations for athletes and mothers), Boosting Astaxanthin, Sundried Spirulina, Chlorella Crispies, Flower Power Algae Tea, Sun Candy Algae Tea and Finest Chlorella.
Why This Trend Is Growing
- Algae Health Products
- The use of algae as a central ingredient in health products is a new trend in the healthcare industry with opportunities for innovative dietary supplements.
- Premium Packaging Design
- The trend of designing unique and international packaging draws opportunities for disruptive innovation among packaging companies.
- Sustainable Agriculture
- The trend of using sustainable farming practices opens up opportunities for innovation in the agricultural industry, particularly in the production and use of algae in products.
Industries Being Reshaped
- Healthcare
- The healthcare industry can capitalize on the growing trend of algae-based health products by innovating new dietary supplements and treatments.
- Packaging
- The packaging industry can capitalize on the trend of designing premium and unique packaging for health products by exploring new colors, materials, and textures.
- Agriculture
- The agricultural industry can capitalize on the trend of using sustainable farming practices to produce algae-based products with innovative techniques and technologies.
