Category
Fashion
Scaled Restraint
Trend cluster
Category
Sci-Fi
Accessorized
Lowkey fandom references are incorporated into everyday fashion pieces.
5.2
Trend score
Trend
What is the Sci-Fi Accessorized trend?
Sci-Fi Accessorized: Hyper-niche branded products from sci-fi, fantasy and fairytale genres are being embraced by adult consumers in order to pay subtle reference to the cultural impact of the brand iconography. This emerging pattern can be seen as evidence as the growing acceptance of youth as an attitude and lifestyle choice allowing individuals to celebrate their nostalgic preferences as a means of personal expression.
Trend themes
Themes within the Sci-Fi Accessorized trend
Three behaviours holding the trend together01
Nostalgia Merchandise
Consumers are embracing hyper-niche branded products that reference cultural iconography from sci-fi, fantasy, fairytale genres as personal expression.
02
Subtle Fanwear
Demand for hyper-niche branded products has led to increased demand for fashion that alludes to cultural iconography from sci-fi, fantasy, fairytale genres.
03
Sustainability Compliant Fanwear
Demand for officially licensed merchandise allows fashion brands to offer ethical and sustainable products of cultural iconography from sci-fi, fantasy, fairytale genres.
Industry implications
What the Sci-Fi Accessorized trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers that offer hyper-niche branded products can tap into consumer's nostalgia and cult fandom interests.
For
Fashion Industry
Fashion designers can collaborate with cinema, game studios, and other pop culture references to create hyper-niche fanwear made with sustainable materials and ethical manufacturing practices.
For
Film and Entertainment Industry
Film and Entertainment studios can grant merchandise licenses to ethical and sustainable fashion brands to create hyper-niche fanwear of projected films and shows.
Workshop question
How could your product better tie into the sentimentality of remembering?
Trend signals
Trend signals for Sci-Fi Accessorized
Trend score 5.2 out of 10, from popularity 75%, activity 72%, freshness 8%.
Popularity75%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Sci-Fi Accessorized trend
4 featured examples from Nov 11, 2015 to Mar 1, 2017CategoryFashion
Ethical Sci-Fi Shoes
The Po-Zu Star Wars Character Shoes are Stylishly Modern
Fashion brands can explore collaborations with popular franchises to create character-based footwear.
CategoryFashion
Sci-Fi Unmentionables
These Star Trek Uniform Panties Let You Secret Dress for the Enterprise
The fashion industry can capitalize on this trend by creating discreet fandom fashion items that appeal to niche markets.
CategoryFashion
High-Fashion Sci-Fi Purses
The Star Wars Death Trooper Vegan Leather Bag is Officially Licensed
The fashion accessories industry can capitalize on the growing demand for sci-fi and futuristic designs.
CategoryArt & Design
Medieval Weaponry Umbrellas
This Game of Thrones Outdoor Umbrella Features the Handle of a Sword
Creating unique and creative outdoor accessories could appeal to consumers looking for interesting and eye-catching products for their gardens or patios.
