Mixologist Maquillage

Chemistry-like cosmetics tap into the desire for hands-on curation

Implications - More empowered than ever to understand the complexity of their unique skin and beauty needs through online resources, self-educated consumers are driving demand for products that they can customize themselves rather than trying to fit a mold being dictated to them. Becoming less satisfied with off-the-shelf selections, mix-and-match kits that allow consumers to personally curate their own cosmetics are starting to gain ground, putting ultimate control of the product and, by extension, the product experience, in their hands.
SCORE 6.9
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77,539 Total Clicks
Oct 15 - May 17
This Quarter and Average
Featured Examples
Mixology-Inspired Fragrance Sets - The Scents in Commodity's 'Cocktail Kit' are Meant to Be Layered
SCORE 7.3
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SCORE 5.1
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SCORE 5.9
Warm 734 Clicks Pub: Apr 29, 16
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Customized Skin Care Lines - These Kits Target Skin Problems That Are Specific to the User
SCORE 5.6
Warm 1,305 Clicks Pub: Jun 20, 16
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Customizable Face Mask Kits - The My Mask Cocktail Kit Lets Consumers Create Custom Face Masks
SCORE 6
This Quarter and Warm 444 Clicks Pub: Apr 28, 17
Customizable Face Mask Kits
The My Mask Cocktail Kit Lets Consumers Create Custom Face Masks
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