Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Mixologist
Maquillage
Chemistry-like cosmetics tap into the desire for hands-on curation.
4.2
Trend score
Trend
What is the Mixologist Maquillage trend?
Mixologist Maquillage: More empowered than ever to understand the complexity of their unique skin and beauty needs through online resources, self-educated consumers are driving demand for products that they can customize themselves rather than trying to fit a mold being dictated to them. Becoming less satisfied with off-the-shelf selections, mix-and-match kits that allow consumers to personally curate their own cosmetics are starting to gain ground, putting ultimate control of the product and, by extension, the product experience, in their hands.
Trend themes
Themes within the Mixologist Maquillage trend
Three behaviours holding the trend together01
Custom Cosmetics
Demand for customizable cosmetics is increasing as self-educated consumers are becoming less satisfied with off-the-shelf selections.
02
Personalization
The consumer desire for more control over product experiences is driving the growing trend of personalized beauty products.
03
Mixing and Matching
Mix-and-match kits that allow customers to curate their own beauty products at home are gaining popularity.
Industry implications
What the Mixologist Maquillage trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Beauty industry professionals can explore the trend of personalized beauty products to create new opportunities for product customization.
For
Technology Industry
Digital beauty tools like the Mink Pen are disrupting the traditional beauty industry by providing consumers with complete control over selecting the right shade of makeup.
For
Natural Products Industry
The trend towards customized yet natural skincare products is creating a new market for natural ingredients in beauty products.
Workshop question
Where can you offer consumers full control of their own product experience?
Trend signals
Trend signals for Mixologist Maquillage
Trend score 4.2 out of 10, from popularity 70%, activity 50%, freshness 8%.
Popularity70%
Activity50%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Mixologist Maquillage trend
5 featured examples from Oct 14, 2015 to Apr 28, 2017CategoryArt & Design
Mixology-Inspired Fragrance Sets
The Scents in Commodity's 'Cocktail Kit' are Meant to Be Layered
Fragrance brands can offer customizable fragrance kits or create scents inspired by popular cocktails to tap into the trend of bespoke fragrance creation.
CategoryArt & Design
Color-Matching Makeup Pens
The 'Mink Pen' Helps Users Mix Their Own Makeup Colors
The customizable nature of the Mink Pen presents a unique opportunity for beauty companies to leverage demand for personalized products and new retail experiences.
CategoryFashion
DIY Coif Concoctions
The Baxter Pomade Mixer Kit Offers Four Different Products to Mix and Try
Companies in the beauty and personal care industry can incorporate customization options into their products to cater to individual customer needs.
CategoryLifestyle
Customized Skin Care Lines
These Kits Target Skin Problems That Are Specific to the User
Skin care companies can innovate by catering to customers' unique skin care concerns and offering potent and personalized solutions.
CategoryArt & Design
Customizable Face Mask Kits
The My Mask Cocktail Kit Lets Consumers Create Custom Face Masks
The beauty industry can seize the opportunity to develop customizable skincare products and DIY beauty kits to cater to the growing consumer demand for personalization.
