The eos Holiday 2015 collection boasts an interactive packaging concept that capitalizes on sticker obsession happening in fashion and beauty. A set of three eos lip balms, the eos holiday 2015 set comes with a set of appliques that lets consumers decorate their personals set as they so choose.
The unique concept includes two sheets of metallic stickers that will make it easy for you to match your eos to your Christmas party outfit.
The innovative concept is surely inspired by the host of DIY tutorials on how to decorate your eos lip balm pods at home. Another beauty range that comes with a set of decorative stickers is Glossier, the skincare line launched by Emily Weiss of Into the Gloss fame.
What's Driving This Trend
- Interactive Packaging
- The eos Holiday 2015 collection's interactive packaging concept taps into the trend of customization and personalization, offering consumers the opportunity to decorate their lip balm pods.
- Sticker Obsession
- The inclusion of decorative appliques in the eos Holiday 2015 collection aligns with the growing trend of sticker obsession in the fashion and beauty industries, providing consumers with a creative way to express themselves.
- DIY Beauty
- Inspired by the DIY tutorials on decorating lip balm pods, the eos Holiday 2015 collection caters to the trend of consumers seeking unique and personalized beauty products, giving them the freedom to customize their own lip balm sets.
Who This Affects Most
- Beauty Products
- The eos Holiday 2015 collection's customizable lip balm pods cater to the demand for personalized beauty products, tapping into the trend of consumers seeking unique experiences in the cosmetics industry.
- Fashion
- The inclusion of metallic stickers in the eos Holiday 2015 collection aligns with the fashion industry's current fascination with decorative elements, allowing consumers to match their lip balm pod to their party outfits.
- Skincare
- The concept of providing decorative stickers in beauty products, as seen in Glossier's skincare line and eos Holiday 2015 collection, presents disruptive innovation opportunities for the skincare industry to engage consumers through customization and personalization.
