The 'Mink Pen' is a clever new beauty tool that helps consumers mix their own makeup colors. For many people, finding makeup in the right shade can be a difficult task. This device helps consumers create custom lip glosses, eyeshadows and more with the help of an accompanying app.
The Mink Pen is a wand-like device that works in conjunction with an accompanying app. Users begin by finding a picture of a hue they wish to copy and the app will automatically identify the CMY color value in the image. The app will then produce a code for mixing the exact color of makeup in the picture. The pen helps to measure and siphon different products so users can make anything from custom lip glosses to complexion-matching cheek stains. The bespoke blends take just minutes to make, meaning consumers can enjoy their new makeup almost instantly.
The Mink Pen plays on the growing demand for customizable products by taping into the world of maker culture.