The Blackrose agency created the sleek and feminine packaging for these Victoria's Secret hair care products. The entire line is contained in bright pink bottles to emphasize the femininity of the brand as well as to reach its targeted audience.
The fuchsia pink color is a signature color for the Victoria's Secret brand, which is geared towards millennial women. The hair care line is an extension of the company's lingerie and undergarment range. The goal for this packaging is to attract women who envy the hair of supermodels and those who are featured in the brand's lingerie ads and iconic fashion shows.
The Victoria's Secret hair care line provides women with a range of products including shampoos, conditioners, gels and hair sprays. Each product enhances one's existing beauty and provides glossy locks and elegant results.