The Blackrose agency created the sleek and feminine packaging for these Victoria's Secret hair care products. The entire line is contained in bright pink bottles to emphasize the femininity of the brand as well as to reach its targeted audience.
The fuchsia pink color is a signature color for the Victoria's Secret brand, which is geared towards millennial women. The hair care line is an extension of the company's lingerie and undergarment range. The goal for this packaging is to attract women who envy the hair of supermodels and those who are featured in the brand's lingerie ads and iconic fashion shows.
The Victoria's Secret hair care line provides women with a range of products including shampoos, conditioners, gels and hair sprays. Each product enhances one's existing beauty and provides glossy locks and elegant results.
What Makes This Trend Stand Out
- Lingerie-inspired Hair Care
- Opportunity for other lingerie brands to expand into hair care products
- Hyper-targeted Packaging
- Opportunity for brands to use signature colors and styles to build brand loyalty among specific demographics
- Beauty Solutions for Envy Marketing
- Opportunity for beauty brands to market products directly to consumers who aspire to look like celebrities or models
Sectors Adopting This
- Beauty and Personal Care
- Opportunity for companies to create beauty and personal care products that enhance one's existing beauty and provide glossy locks and elegant results
- Lingerie
- Opportunity for lingerie brands to expand into hair care products that align with their existing branding and target demographic
- Advertising and Marketing
- Opportunity for companies to utilize hyper-targeted packaging and envy marketing to attract their desired audience and build brand loyalty
