Although it's said that only the poor craftsmen blames their tools, makeup artist, educator and Artis founder Matthew Waitesmith knew that conventional makeup brushes were responsible for causing consumers frustration by not giving them the professional-quality results they desired. As Waitesmith puts it, "A tool should make something easier to do, not harder. And it's time the makeup brush did the work."
As a result, the stunning Elite Mirror Collection of makeup brushes from Artis was created. What's used to apply makeup is a patented man-made material called CosmeFibre, attached to a futuristic brush handle that has been completely redesigned with ergonomics in mind to allow better control, precision, grip and less effort in general.
Following this collection of makeup brushes, Artis is now working on a new set that takes inspiration from the human finger.
What's Driving This Trend
- Man-made Makeup Brushes
- Artis' use of CosmeFibre, a patented man-made material, in their makeup brushes presents an opportunity for other companies to explore alternative materials in the cosmetics industry.
- Ergonomic Brush Handles
- Artis' redesign of brush handles with ergonomics in mind opens up possibilities for other companies to improve the comfort and control of their cosmetic applicators.
- Innovative Makeup Applicator Shapes
- Artis' exploration of new makeup applicator shapes, such as those inspired by the human finger, encourages other companies to think outside the box and create unique and efficient cosmetic tools.
Who This Affects Most
- Cosmetics
- The use of innovative makeup brushes in the cosmetics industry presents an opportunity for brands to differentiate themselves and provide better application experiences for consumers.
- Materials
- The development of man-made materials, like CosmeFibre, for makeup brushes opens up opportunities in the materials industry for creating innovative products with unique properties.
- Design
- The ergonomic design of brush handles in the makeup industry creates a space for companies within the design industry to collaborate and create functional and aesthetically appealing beauty tools.
