Fantastical Luxury

Fantasy franchises appeal to older fans with upscale, opulent themed products

Implications - As fantasy franchises have taken center stage with the explosive success of series' such as 'Game of Thrones' and a return to timeless fairytales, consumers are embracing co-branded luxury products that embody their 'fandom' in a more mature, fashion-focused manner. This shift highlights a progression of the genre into mainstream culture that may reflect an interest in escapism in arguably turbulent political times.
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
37,194 Total Clicks
Oct 16 - May 17
This Quarter and Average
Art & DesignFashionLuxury
Featured Examples
Luxury Anime Watches - The RJ X Pokemon Watch Features Fine Swiss Movement and a Pikachu
SCORE 8.4
This Year and Hot 3,484 Clicks Pub: Oct 20, 16
Luxury Anime Watches
The RJ X Pokemon Watch Features Fine Swiss Movement and a Pikachu
Romaine Jermaine, a luxury watchmaker, and Pokemon, the internationally adored anime franchise, have created an unlikely partnership to offer a fun and campy luxury product. The RJ X Pokemon watch... [More]
Opulent Rose Accessories - Disney and Swarovski Teamed Up to Make Elegant Rose Jewelry Pieces
SCORE 7.2
This Year and Warm 1,075 Clicks Pub: Apr 5, 17
Opulent Rose Accessories
Disney and Swarovski Teamed Up to Make Elegant Rose Jewelry Pieces
One of the more high-end product lines to be created as part of a collaboration to promote Disney’s Beauty and the Beast 2017 movie are Swarovski’s elegant rose jewelry pieces.... [More]
Collectible Crystal Clutches - Judith Leiber's 'Belle of the Ball' Bag is a $5,300 Clutch
SCORE 5.5
This Year and Warm 363 Clicks Pub: Apr 5, 17
Collectible Crystal Clutches
Judith Leiber's 'Belle of the Ball' Bag is a $5,300 Clutch
The release of Disney’s 2017 Beauty and the Beast no doubt resulted in the creation of many dolls, toys and other playthings for kids, but there are just as many products being released for... [More]
Fantasy Franchise Wines - HBO and Vintage Wine Estates are Releasing Game of Thrones Wines
SCORE 4.6
This Year and Average 239 Clicks Pub: Nov 23, 16
Fantasy Franchise Wines
HBO and Vintage Wine Estates are Releasing Game of Thrones Wines
Game of Thrones features indulgence in all sorts of vices, drinking included, so it is perfectly logical that HBO, the network behind the popular TV show, would look to release a set of Game of... [More]
Doll-Sized Shoe Collections - The Charlotte Olympia Barbie Comes with Designer Footwear
SCORE 4.2
This Year and Average 85 Clicks Pub: Feb 2, 17
Doll-Sized Shoe Collections
The Charlotte Olympia Barbie Comes with Designer Footwear
While clothing has always been the primary accessory for doll brands, Mattel is shifting its focus to footwear with its new Charlotte Olympia Barbie. Crafted by the famous shoe designer herself, the... [More]
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