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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Fantastical Luxury

Fantasy franchises appeal to older fans with upscale, opulent themed products

Implications - As fantasy franchises have taken center stage with the explosive success of series' such as 'Game of Thrones,' and a return to timeless fairytales, consumers are embracing co-branded luxury products that embody their 'fandom' in a more mature, fashion-focused manner. This shift highlights a progression of the genre into mainstream culture that may reflect an interest in escapism in arguably turbulent political times.
Workshop Question — How can your brand provide consumers with a temporary escape for day-to-day realities?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 28 Examples:
56,778 Total Clicks
Date Range:
Oct 16 — May 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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