Category
Fashion
Scaled Restraint
Trend cluster
Category
Fantastical
Luxury
Fantasy franchises appeal to older fans with upscale, opulent themed products.
4.1
Trend score
Trend
What is the Fantastical Luxury trend?
Fantastical Luxury: As fantasy franchises have taken center stage with the explosive success of series' such as 'Game of Thrones,' and a return to timeless fairytales, consumers are embracing co-branded luxury products that embody their 'fandom' in a more mature, fashion-focused manner. This shift highlights a progression of the genre into mainstream culture that may reflect an interest in escapism in arguably turbulent political times.
Trend themes
Themes within the Fantastical Luxury trend
Three behaviours holding the trend together01
Upscale Themed Products
Co-branded luxury products that embody 'fandom' in a more mature, fashion-focused manner
02
Adult-Inspired Toys
Manufacturers are increasingly drawing inspiration from adult brands to bring a level of sophistication to popular children's toys
03
Luxury Movie Merchandise
Release of luxurious products that promote movies to tug at the hearts of Millennials who fell in love with the original version
Industry implications
What the Fantastical Luxury trend means for industry
Where the trend changes the playbookFor
Luxury Goods
Opportunity to create upscale products that appeal to mature fans of popular franchises
For
Fashion
Developing adult-inspired toys that draw inspiration from adult brands
For
Movie Merchandise
Creating luxury movie merchandise that is appealing to adult fans
Workshop question
How can your brand provide consumers with a temporary escape for day-to-day realities?
Trend signals
Trend signals for Fantastical Luxury
Trend score 4.1 out of 10, from popularity 62%, activity 53%, freshness 8%.
Popularity62%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Fantastical Luxury trend
4 featured examples from Oct 20, 2016 to Apr 5, 2017CategoryFashion
Luxury Anime Watches
The RJ X Pokemon Watch Features Fine Swiss Movement and a Pikachu
Embracing partnerships with popular media franchises to create high-end watches that cater to niche consumer interests.
CategoryFashion
Opulent Rose Accessories
Disney and Swarovski Teamed Up to Make Elegant Rose Jewelry Pieces
The film merchandise industry can explore opportunities to expand into luxury products to target a wider demographic of movie enthusiasts.
CategoryLuxury
Collectible Crystal Clutches
Judith Leiber's 'Belle of the Ball' Bag is a $5,300 Clutch
Luxury fashion companies can leverage collaborations with pop culture franchises to create limited edition, high-end pieces that tap into a dedicated fanbase.
CategoryLife-Stages
Doll-Sized Shoe Collections
The Charlotte Olympia Barbie Comes with Designer Footwear
Toy and doll manufacturers have an opportunity to collaborate with luxury fashion brands to create high-end doll accessories, expanding their product offerings and appealing to fa…
