One of the more high-end product lines to be created as part of a collaboration to promote Disney's Beauty and the Beast 2017 movie are Swarovski's elegant rose jewelry pieces.
Swarovski had a hand in creating some of the most iconic details in the live-action film, such as the glass bell jar that protected the enchanted rose and adding sparkle to Belle's iconic yellow ballgown with 2,160 crystals. In turn, Disney worked with Swarovski for the creation of the Beauty and the Beast Atelier Swarovski Jewellery Collection, which features everything from $550 chokers to $60 hairpins.
Although most fairy tale movie merchandise is geared towards kids, the release of luxurious products that promote Disney's newest Beauty and the Beast tug at the hearts of Millennials who fell in love with the original, animated version of the film.
Disney and Swarovski Teamed Up to Make Elegant Rose Jewelry Pieces
Laura McQuarrie — April 5, 2017 — Fashion