For the release of Disney's live-action Beauty and the Beast, some special-edition collectible Asics sneakers have been launched for fans of the film.
The pairs of sneakers take inspiration from Belle and The Beast, with color schemes that capture the essence of each character's personality. Naturally, the sneaker designed after the beast boasts darker, masculine colors, while the more delicate version reminds of Belle. As part of this Disney collaboration, Asics also released limited-edition packaging that reads: "The One Who Will Break the Spell."
As well as producing the Gel-Lyte III in colorways that take cues from the lead characters in the fairy tale film, Asics is also launching monochromatic Gel Lyte V footwear with details like embossed red roses that reference Disney.
These Limited-Edition Asics Sneaker Packs Celebrate Disney's Newest Film
Laura McQuarrie — April 5, 2017 — Marketing
References: asicstiger & solecollector