ASICS works together with Parisian creative director Florence Tétier to deliver a limited-edition design of the iconic GEL-Nimbus 9 that is set to go for auction later this month. There are 30 pairs of shoes that use obsolete materials and objects merged with footwear.
It comes in three colorway palettes and marks the fourth launch of the Craft for Mind program by ASICS. It will be put up for auction on Drouot starting Wednesday, December 14. It will shop exclusively by French retailer Jogging Marseille. Florence Tétier adds her designs to the silhouette without changing anything about the silhouette itself by creating a series of handmade jewelry which can be altered to develop an entire personalized sneaker.
Image Credit: ASICS, Nicolas Coulomb
What's Driving This Trend
- Upcycled Sneaker Designing
- The upcycling trend of sneakers can enhance a brand's reputation in the market, as well as cater to the eco-friendly consumer needs.
- Personalized Sneaker Jewelry
- Integrating handmade jewelry into the design can create unique and personalized sneakers that cater to individual tastes and preferences.
- Limited-edition Sneaker Auctions
- Limited-edition sneaker auctions can generate buzz, exclusivity, and demand in the sneaker market.
Who This Affects Most
- Footwear Industry
- Footwear industry professionals can utilize sustainable and unique designs to tap into the growing eco-friendly consumer market.
- Fashion Accessories Industry
- Fashion accessories industry professionals can capitalize on integrating handmade and customized jewelry in the design to cater to individual preferences.
- Online Auction Industry
- Online auction platforms can create a separate category for limited-edition sneakers auctions to cash in on the growth potential of the sneaker resale market.
