ASICS Joins ballaholics on a New Collection of Sporty Designs
Japanese streetwear imprint ballaholics work in collaboration with ASICS on a new collection of apparel that is inspired by basketball. Some of the notable items in the range include the iconic ASICS GEL-1130 sneaker model that is made with a mismatching colorway.
The sneakers are made from a blend of light grey and beige throughout the upper with an asymmetrical look overall. The lateral side of the heels is different on each foot -- the left shoe is detailed with green suede whereas the right sneaker is adorned with blue suede. Both of these are detailed with co-branding details that nod to both contributing efforts. The rest of the range includes basketball jerseys, socks, tees, and shorts.
Image Credit: Ballaholics
The sneakers are made from a blend of light grey and beige throughout the upper with an asymmetrical look overall. The lateral side of the heels is different on each foot -- the left shoe is detailed with green suede whereas the right sneaker is adorned with blue suede. Both of these are detailed with co-branding details that nod to both contributing efforts. The rest of the range includes basketball jerseys, socks, tees, and shorts.
Image Credit: Ballaholics
Trend Themes
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Basketball-inspired Streetwear — The intersection between basketball and streetwear fashion provides an opportunity for designers to create sporty designs that appeal to young audiences.
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Mismatched Colorways — Designers can embrace the trend of mismatched colorways to create fresh and unique products that stand out in a crowded market.
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Co-branded Collaborations — Collaborations between major brands and streetwear labels can create exciting co-branded collections that tap into the loyal fan base of both brands.
Industry Implications
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Sportswear — Sportswear brands can explore the world of streetwear fashion and collaborate with emerging streetwear labels to create innovative products with mass appeal.
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Footwear — Footwear brands can experiment with mismatched colorways and unconventional designs to create statement sneakers that appeal to sneakerheads and fashion enthusiasts alike.
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Fashion Retail — Fashion retailers can capitalize on the popularity of streetwear by curating collections that showcase the best of basketball-inspired streetwear from labels like ballaholics and major athletic brands like ASICS.
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