ASICS has teamed up with P.E Nation to release two new GEL-1130 sneakers, both of which have been designed to pay tribute to the brand's heritage.
Both sneakers feature light cream uppers. However, they differ from one another significantly in their detailing and overall structures. For example, the first GEL-1130 is more similar to Andersson Bell’s other ASICS collabs as it borrows the familiar cord design throughout the upper. In addition, these shoes comes with neon color details such as bright pink with volts.
Meanwhile, the second version of the sneaker is far more subtle in its color scheme and design choices. In addition, instead of cords, it features tiger stripes that are made with a unique tinted translucent material.
Image Credit: ASICS
Key Themes Behind This Trend
- Y2K Sneaker Revival
- Designing sneakers with Y2K-inspired themes can appeal to nostalgic consumers and boost sales for brands.
- Colorful Accents on Sneakers
- Incorporating bold, neon color details into sneaker designs can give brands a unique edge in the sneaker market.
- Unique Transparent Materials in Sneakers
- Using tinted translucent materials in sneaker design can add unique visual appeal and set a new standard in the industry.
Where This Applies
- Fashion Industry
- Advancement in creating trendsetting sneakers provides a disruptive opportunity for brands in the fashion industry.
- Footwear Industry
- Incorporating bright and vibrant color details into sneaker design; a competitive edge for disruption in the footwear industry.
- Design and Manufacturing Industry
- Exploring the use of tinted translucent materials in shoe design and manufacturing will pave the way for disruptive innovation opportunities.
