Velvet 59 is a California-based makeup retailer that is one of the first entirely vegan cosmetic brands offering exclusively naturally made products that aren't tested on animals and don't use any animal products in the formulas. The brand aims to offer a range of entirely vegan beauty products from contour powders to lipsticks and eyeshadows that are made with high quality and wholesome ingredients.
The shop is put together by 22-year-old Paris Manning that aims to offer products that are pigmented, long-lasting and made with vegan-certified ingredients. The collection includes products named after local places throughout California that are produced without parabens, additives or cruelty. The line instead utilizes sacha inchi oil as one of the main ingredients to provide creamy texture and binding in many of the products.
What Makes This Trend Stand Out
- Rise of Vegan Cosmetics
- Opportunities for cosmetic brands to innovate and offer vegan-certified products that aren't tested on animals and have high quality and wholesome ingredients.
- Natural and Additive-free Cosmetics
- Cosmetic companies can disrupt the industry by offering products without parabens, additives or cruel practices, and instead utilize natural and wholesome ingredients like sacha inchi oil.
- Local-inspired Cosmetic Lines
- Cosmetic brands can create lines inspired by local places, associating the product with the culture, and providing a unique marketing strategy to promote the cosmetic line.
Sectors Adopting This
- Cosmetics
- Cosmetic companies can leverage vegan ingredients, natural additives, and local inspiration to differentiate their product from competitors and gain value from consumers that seek more ethical, sustainable, and wholesome products.
- Fashion and Retail
- Fashion companies can further promote sustainable practices and ethical standards by offering natural and vegan products, appealing to a growing market with a strong demand for environmentally friendly products.
- Startups
- There's opportunity for startups to enter the cosmetics market and take advantage of the growing demand for more diverse, ethical, and natural cosmetics that cater to a wider range of individuals, personalities and cultures.
