Category
Lifestyle
Assisted Choices
Trend cluster
Category
Adaptogenic
Wellness
Ancient remedies evolve into everyday balancing supplements.
4.6
Trend score
Trend
What is the Adaptogenic Wellness trend?
Adaptogenic Wellness: As the health movement develops, accommodating increasingly individualistic consumer needs, adaptogens are rising to the forefront as versatile supplements for an ayurvedic approach to wellness. Based in equal parts ancient tradition and scientific study, adaptogens are uniquely capable of adapting to the individual user’s needs, promoting balance restoration, stress reduction and fatigue-fighting properties. As consumer education on self-care expands, mind and mood boosters such as adaptogens are becoming more mainstream, even permeating the QSR industry.
Trend themes
Themes within the Adaptogenic Wellness trend
Three behaviours holding the trend together01
Rising Popularity of Adaptogens
Adaptogens are gaining attention among consumers in the health industry as they offer versatile supplements for an ayurvedic approach to wellness.
02
Incorporating Adaptogens in Health Products
Many health product manufacturers are incorporating adaptogens in their products such as herbal drops, powder, chocolates, beverages, etc., for stress reduction and other health benefits.
03
Consumer Education on Self-Care
As consumer education on self-care expands, mind and mood boosters such as adaptogens are becoming more mainstream, even permeating the QSR industry.
Industry implications
What the Adaptogenic Wellness trend means for industry
Where the trend changes the playbookFor
Health and Wellness Industry
The health and wellness industry can explore adapting adaptogens into their products to offer versatile supplements for an ayurvedic approach to wellness such as herbal drops, powder, chocolates, beverages, etc., for stress reduction and other health benefits.
For
Food and Beverage Industry
The food and beverage industry can explore ways to add adaptogens in their products such as powdered elixirs, kombucha, mineral drinks, lattes, and other beverages.
For
Pharmaceutical Industry
The pharmaceutical industry can explore ways to use adaptogens in medicine to support treatments for stress relief, fatigue-fighting properties, and balance restoration.
Workshop question
In what way does your brand empower consumers to advance their own well-being.
Trend signals
Trend signals for Adaptogenic Wellness
Trend score 4.6 out of 10, from popularity 68%, activity 60%, freshness 8%.
Popularity68%
Activity60%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Adaptogenic Wellness trend
6 featured examples from Jan 27, 2016 to Apr 26, 2017CategoryLifestyle
Adaptogenic Lemon Drinks
REBBL's Turmeric Lemon Tart Tastes Like Pie, but is Packed with Benefits
The beverage industry can create innovative products with adaptogenic herbs and other functional ingredients to appeal to health-conscious consumers.
CategoryLifestyle
Alkalizing Superfood Powders
This Live Ultimate Elixir Boasts Clean, Beneficial Ingredients
Developing products that promote wellness through natural, nutrient rich ingredients.
CategoryLifestyle
Adaptogenic Chocolate Bars
The Ingredients in These Chocolates Manage Bodily Stress Responses
Incorporating adaptogenic ingredients and alternative sweeteners in chocolate bars can disrupt the traditional confectionery industry.
CategoryLifestyle
Mind-Focusing Herbal Drops
This Herbal Brain Supplement Improves Your Focus and Alertness
Disruptive innovation opportunity: Identify gaps in the market for brain supplements and develop unique herbal products targeting specific mental focus needs.
CategoryLifestyle
Probiotic Mushroom Beverages
Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom
Incorporating medicinal mushrooms into different food and beverage products presents a disruptive innovation opportunity in the industry.
CategoryLifestyle
Powdered Herbal Lattes
Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs
Opportunity for the wellness and health industry to incorporate adaptogens and superfoods more into their products, as well as promoting the use of nourishing and herbal ingredien…
