Ancient remedies evolve into everyday balancing supplements
Implications - As the health movement develops, accommodating increasingly individualistic consumer needs, adaptogens are rising to the forefront as versatile supplements for an ayurvedic approach to wellness. Based in equal parts ancient tradition and scientific study, adaptogens are uniquely capable of adapting to the individual user’s needs, promoting balance restoration, stress reduction and fatigue-fighting properties. As consumer education on self-care expands, mind and mood boosters such as adaptogens are becoming more mainstream, even permeating the QSR industry.
Workshop Question - In what way does your brand empower consumers to advance their own well-being.
Trend Themes
1. Rising Popularity of Adaptogens - Adaptogens are gaining attention among consumers in the health industry as they offer versatile supplements for an ayurvedic approach to wellness.
2. Incorporating Adaptogens in Health Products - Many health product manufacturers are incorporating adaptogens in their products such as herbal drops, powder, chocolates, beverages, etc., for stress reduction and other health benefits.
3. Consumer Education on Self-care - As consumer education on self-care expands, mind and mood boosters such as adaptogens are becoming more mainstream, even permeating the QSR industry.
Industry Implications
1. Health and Wellness Industry - The health and wellness industry can explore adapting adaptogens into their products to offer versatile supplements for an ayurvedic approach to wellness such as herbal drops, powder, chocolates, beverages, etc., for stress reduction and other health benefits.
2. Food and Beverage Industry - The food and beverage industry can explore ways to add adaptogens in their products such as powdered elixirs, kombucha, mineral drinks, lattes, and other beverages.
3. Pharmaceutical Industry - The pharmaceutical industry can explore ways to use adaptogens in medicine to support treatments for stress relief, fatigue-fighting properties, and balance restoration.
