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Adaptogenic Wellness

Ancient remedies evolve into everyday balancing supplements

Implications - As the health movement develops, accommodating increasingly individualistic consumer needs, adaptogens are rising to the forefront as versatile supplements for an ayurvedic approach to wellness. Based in equal parts ancient tradition and scientific study, adaptogens are uniquely capable of adapting to the individual user’s needs, promoting balance restoration, stress reduction and fatigue-fighting properties. As consumer education on self-care expands, mind and mood boosters such as adaptogens are becoming more mainstream, even permeating the QSR industry.

Workshop Question - In what way does your brand empower consumers to advance their own well-being.

SCORE 5.5

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6 Featured, 47 Examples: 78,296 Total Clicks

Date Range: Jan 16 - May 17

Trending: Warm

Consumer Insight Topics: Lifestyle Food Health Drinking

Featured Examples

Adaptogenic Lemon Drinks - REBBL's Turmeric Lemon Tart Tastes Like Pie, but is Packed with Benefits

SCORE 6.8

Warm 2,875 Clicks Pub: Mar 24, 17

Adaptogenic Lemon Drinks

REBBL's Turmeric Lemon Tart Tastes Like Pie, but is Packed with Benefits

One of the newest products to be launched by REBBL is a refreshing lemon drink, but it’s not a lemonade. In fact, its Turmeric Lemon Tart is branded as an elixir that boasts potent adaptogenic... [More]

Alkalizing Superfood Powders - This Live Ultimate Elixir Boasts Clean, Beneficial Ingredients

SCORE 6.5

Warm 2,956 Clicks Pub: Mar 20, 17

Alkalizing Superfood Powders

This Live Ultimate Elixir Boasts Clean, Beneficial Ingredients

The Live Ultimate ‘Ultimate Elixir’ is a whole food powder that is made with alkalizing greens and nutrient-rich superfoods for health. The powder for daily health is designed to balance... [More]

Adaptogenic Chocolate Bars - The Ingredients in These Chocolates Manage Bodily Stress Responses

SCORE 6.5

Warm 3,871 Clicks Pub: Feb 13, 17

Adaptogenic Chocolate Bars

The Ingredients in These Chocolates Manage Bodily Stress Responses

Rose petals, ancient Taoist herbs, rice bran solubles, Maca and the Reishi mushroom are a few of the potent ingredients that can be found in Freaky Health Chocolate’s adaptogenic chocolate bars.... [More]

Mind-Focusing Herbal Drops - This Herbal Brain Supplement Improves Your Focus and Alertness

SCORE 5

Average 2,352 Clicks Pub: Jan 26, 16

Mind-Focusing Herbal Drops

This Herbal Brain Supplement Improves Your Focus and Alertness

Fixed Focus is a powerful brain supplement that uses herbal and natural ingredients to help boost your mental focus capabilities. Offered by Herbalogic, this supplement contains two key herbal... [More]

Probiotic Mushroom Beverages - Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom

SCORE 4.6

Average 769 Clicks Pub: Apr 26, 17

Probiotic Mushroom Beverages

Health-Ade's Newest Kombucha Flavor Blends Cacao and Reishi Mushroom

At this year’s Natural Products Expo West in Anaheim, California, Health-Ade unveiled its newest addition to its line of Super-Teas, which pairs powerful superfoods with raw, organic kombucha.... [More]

Powdered Herbal Lattes - Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs

SCORE 2.8

Mild 1,009 Clicks Pub: Dec 22, 16

Powdered Herbal Lattes

Moon Juice's "Dusted Latte" Drinks Include Adaptogens and Superherbs

Moon Juice is a brand that’s well-known for its popular Moon Dusts, which are made with herbs, minerals and plants to support beauty, brain, body, sexual energy, sleep and more—but the... [More]