Category
Fashion
Scaled Restraint
Trend cluster
Category
Premiumized
Personalization
Hyper-targeted customization draws aspirational appeal.
5.0
Trend score
Trend
What is the Premiumized Personalization trend?
Premiumized Personalization: Going beyond the generalized “customization” of products that cater to the greater needs and more generalize preferences of consumers, products that allow for hyper-specific customization offer consumers a more premiumized experience. As the modern consumer mindset sees a shift in preference towards entirely curating lifestyles to suit personal branding, consumers become drawn towards luxuries that can be entirely customized to target their preferences on a much more particular level.
Trend themes
Themes within the Premiumized Personalization trend
Three behaviours holding the trend together01
Hyper-Specific Customization
Consumers desire hyper-specific customization in personal care products for an entirely personalized experience.
02
DIY Personalization
Consumers seek products that allow them to curate their lifestyles, creating DIY personalization opportunities.
03
Seasonal Personalization
Brands are delivering custom natural personal care solutions, tailored to consumers' seasonal needs and routines.
Industry implications
What the Premiumized Personalization trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Beauty professionals can leverage hyper-personalization in creating targeted products to meet individualized consumer needs and curate DIY personalized options.
For
Consumer Goods Industry
Consumer goods professionals must create DIY products, including home decor, clothing, and food, that can be customized to match specific consumer preferences.
For
Technology Industry
The use of technology in crafting personalized items, such as Susee's smart moisturizer sprays and MATCHCo's personalized makeup apps, will continue to disrupt the personal care industry.
Workshop question
How can you provide personalization that appeals to the curated lifestyle your consumers aspire to?
Trend signals
Trend signals for Premiumized Personalization
Trend score 5.0 out of 10, from popularity 76%, activity 66%, freshness 8%.
Popularity76%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Premiumized Personalization trend
7 featured examples from Oct 30, 2015 to Aug 14, 2018CategoryFashion
Personalized Shampoo Products
Function of Beauty Makes Customized Shampoo and Conditioner
Disruptive innovation opportunity: Incorporating customization into beauty product manufacturing processes to meet individual consumer needs.
CategoryTech
Personalized Makeup Apps
MATCHCo Provides Custom Foundation Makeup from Selfies
Disruptive innovation opportunity: Create unique beauty products and services that cater to individual preferences and needs, leveraging technologies like personalized makeup apps.
CategoryArt & Design
Personalized Seasonal Skincare
'Seasonly' Delivers Highly Tailored Natural Personal Care Solutions
The beauty industry can leverage the trend of personalized seasonal skincare routines to offer innovative products and services.
CategoryTech
Smart Moisturizer Sprays
The Susee Gadget Inspects Skin Texture to Provide Tailored Mist Skincare
The Susee represents an opportunity for companies in the beauty and personal care industry to incorporate technology into their products and offer personalized treatments to consu…
CategoryFashion
Personalized Bespoke Perfumes
This Tramuntana Scent is Customizable to the Wearer's Preferences
Innovations in personalized bespoke perfumes are disrupting the traditional perfume industry by offering individuals the opportunity to create unique scents tailored to their pref…
CategoryArt & Design
Customizable Face Oils
The Buff's Face Oil Blends and Packages are Tailored to Individuals
The beauty and skincare industry can capitalize on the trend of customization to offer tailored solutions for individual consumers.
CategoryArt & Design
Personalized Alcohol-Free Fragrances
'Hermetica' Helps to Match Consumers to Their Perfect Scent
Hermetica's emphasis on customization and unique patented fragrance technology has the potential to disrupt the fragrance industry's traditional methods of creating fragrances.
