Hyper-targeted customization draws aspirational appeal
Implications - Going beyond the generalized “customization” of products that cater to the greater needs and more generalize preferences of consumers, products that allow for hyper-specific customization offer consumers a more premiumized experience. As the modern consumer mindset sees a shift in preference towards entirely curating lifestyles to suit personal branding, consumers become drawn towards luxuries that can be entirely customized to target their preferences on a much more particular level.
Workshop Question - How can you provide personalization that appeals to the curated lifestyle your consumers aspire to?
Trend Themes
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Hyper-specific Customization — Consumers desire hyper-specific customization in personal care products for an entirely personalized experience.
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DIY Personalization — Consumers seek products that allow them to curate their lifestyles, creating DIY personalization opportunities.
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Seasonal Personalization — Brands are delivering custom natural personal care solutions, tailored to consumers' seasonal needs and routines.
Industry Implications
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Beauty Industry — Beauty professionals can leverage hyper-personalization in creating targeted products to meet individualized consumer needs and curate DIY personalized options.
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Consumer Goods Industry — Consumer goods professionals must create DIY products, including home decor, clothing, and food, that can be customized to match specific consumer preferences.
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Technology Industry — The use of technology in crafting personalized items, such as Susee's smart moisturizer sprays and MATCHCo's personalized makeup apps, will continue to disrupt the personal care industry.
7 Featured, 63 Examples:
183,659 Total Clicks
Date Range:
Oct 15 — Jul 18
Trending:
Warm
Consumer Insight Topics:
