Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,234 more

Premiumized Personalization

Hyper-targeted customization draws aspirational appeal

Implications - Going beyond the generalized “customization” of products that cater to the greater needs and more generalize preferences of consumers, products that allow for hyper-specific customization offer consumers a more premiumized experience. As the modern consumer mindset sees a shift in preference towards entirely curating lifestyles to suit personal branding, consumers become drawn towards luxuries that can be entirely customized to target their preferences on a much more particular level.
Workshop Question — How can you provide personalization that appeals to the curated lifestyle your consumers aspire to?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
124,473 Total Clicks
Date Range:
Oct 15 — Jul 18
Trending:
Warm

Featured Examples

Personalized Shampoo Products
Personalized Shampoo Products
Function of Beauty Makes Customized Shampoo and Conditioner
Function of Beauty is a producer of shampoo and conditioner that sets itself apart by putting its focus on creating completely customized cruelty-free solutions for consumers that are free from... MORE
Personalized Makeup Apps
Personalized Makeup Apps
MATCHCo Provides Custom Foundation Makeup from Selfies
Finding the right foundation makeup shade to use can be a difficult task, so MATCHCo is here to help users obtain the best product possible in the digital age. Working with a free app, MATCHCo... MORE
Personalized Seasonal Skincare
Personalized Seasonal Skincare
'Seasonly' Delivers Highly Tailored Natural Personal Care Solutions
‘Seasonly’ is a unique natural personal care line that acknowledges the fact that consumers’ seasonal skincare routines change several times a year and one-size-fits-all solutions... MORE
Smart Moisturizer Sprays
Smart Moisturizer Sprays
The Susee Gadget Inspects Skin Texture to Provide Tailored Mist Skincare
The Susee is a portable and tech-enabled moisturizer sprays that offers personalized skincare treatment suited to the user. The device is able to inspect the user’s skin texture and condition... MORE
Personalized Bespoke Perfumes
Personalized Bespoke Perfumes
This Tramuntana Scent is Customizable to the Wearer's Preferences
The Tramuntana Bespoke Perfume is a collaborative scent that is created between the brand and the wearer to create a completely personalized fragrance. This an innovative concept for anyone looking... MORE
Customizable Face Oils
Customizable Face Oils
The Buff's Face Oil Blends and Packages are Tailored to Individuals
Across the beauty industry, there are dozens of face oil blends that can be purchased, but The Buff sets itself apart by crafting its formulas with a focus on customization. When a customer places... MORE
Personalized Alcohol-Free Fragrances
Personalized Alcohol-Free Fragrances
'Hermetica' Helps to Match Consumers to Their Perfect Scent
Hermetica is a new alcohol-free fragrance brand that puts an emphasis on tailoring its perfumes to individual consumers. This process unfolds through a six-question quiz that asks questions such as &#... MORE

Related Trend Reports & Custom Market Research

Related Examples

Hand-Crafted Fragrance Boutiques
Hand-Crafted Fragrance Boutiques
Le Labo Sells Unique Unisex Scents That are Crafted in Canada
Customized Functional Fragrances
Customized Functional Fragrances
Givaudan's "Active Perfumes" Protect the Skin's Microflora
Personalized Cleansing Gadgets
Personalized Cleansing Gadgets
FOREO's 'LUNA fofo' is Exclusively in the Summer FitFabFun Box
Customizable Portable Perfumes
Customizable Portable Perfumes
Centdegrés' Blend'It is a Personalized Perfume Experience
Skincare Analysis Platforms
Skincare Analysis Platforms
Walgreens' skinID Provides Three-Step Routines for Adult Acne
Personalized Wedding Fragrances
Personalized Wedding Fragrances
The Perfume Shop's Wedding Service Helps Couples Settle on a Scent
In-Airport Fragrance Kiosks
In-Airport Fragrance Kiosks
Nice Côte d’Azur International Airport Now Offers a Fragrance Service
Digital Health Management Platforms
Digital Health Management Platforms
Meum by iCarbonX Monitors Health Status and Predicts Trends
Male-Targeted Department Stores
Male-Targeted Department Stores
Nordstrom Recently Opened Its First-ever Standalone Men's Store
Personalized Skincare Platforms
Personalized Skincare Platforms
'EpigenCare' Uses At-Home Tests to Suggest Tailored Solutions
Personal Fragrance Pop-Ups
Personal Fragrance Pop-Ups
Diptyque Launched Its First-Ever Pop-Up with a Focus on Fragrance
Personalized Perfume Boutiques
Personalized Perfume Boutiques
Ormonde Jayne's Fragrance Shop Concept Emphasizes Customization
Personalized Skincare Services
Personalized Skincare Services
L'Oreal is Now Offering a Tailored Service Called CUSTOM D.O.S.E
play_circle_filled Customizable Online-Only Fragrances
Customizable Online-Only Fragrances
Sillages Paris Targets Millennials with Simple, Custom Scents
AI-Powered Skincare Brands
AI-Powered Skincare Brands
'Proven' Skincare Provides the Best Solution for Your Unique Skin
Luxurious Organic Beauty Sets
Luxurious Organic Beauty Sets
The Evy Jo & Co Bath Sets are Relaxing and Fully Customizable
play_circle_filled Smartphone Skincare Scanners
Smartphone Skincare Scanners
Neutrogena's Skin360 App and SkinScanner Determines a "Skin Score"
Personalized Skincare Systems
Personalized Skincare Systems
Philips' 'Skincare Assessment Kit' Delivers Tailored Insights
Massaging Cosmetic Applicators
Massaging Cosmetic Applicators
The Arbonne Intelligence Genius Ultra Enhances Serums and Face Oils
Blockading Face Oils
Blockading Face Oils
Origins' Mega-Defense Oil Forms a Barrier Against Environmental Pollutants
Culturally Influenced Skincare Brands
Culturally Influenced Skincare Brands
Sakhi Copenhagen Fuses Nordic and Eastern Healing Traditions
Gold-Infused Facial Oils
Gold-Infused Facial Oils
Restorsea's Luxury Skin Oil Features Anti-Aging Enzymes from Salmon Eggs
Clarifying Sea Salt Shampoos
Clarifying Sea Salt Shampoos
This Artisanal Shampoo Comes in Solid Form
Long-Lasting Travel Soaps
Long-Lasting Travel Soaps
The 'OneSoap' is Solid and Lasts Longer Than Traditional Bar Soaps
Hair Growth Wipes
Hair Growth Wipes
Rekze Laboratories' Personal Care Wipes Discourage Hair Loss
Artistically Vibrant Hair Products
Artistically Vibrant Hair Products
The VG Professional Branding Conveys Prestige Through Color
Monochromatic Shampoo Branding
Monochromatic Shampoo Branding
'THE PUBLIC ORGANIC' Hair Care Products are Demurely Branded
Portable Pooch Showers
Portable Pooch Showers
The 'Furr Dogz' Pet Washing Station Can be Brought Anywhere
Style-Enhancing Texturizing Shampoos
Style-Enhancing Texturizing Shampoos
This Shampoo Makes It Easier to Add Volume to Fine Hair
Male-Targeted Barber Cosmetics
Male-Targeted Barber Cosmetics
The Barba Hair Products for Men are Exclusively for Barber Shops
Organic Oil-Based Cosmetics
Organic Oil-Based Cosmetics
This Collection Bottles Were Designed to Reflect Natural Contents
Superfood Seed Skincare
Superfood Seed Skincare
The Maya Chia Face Oil is Rich in Protein From Omega 3 Chia Seeds
Superfood Face Oils
Superfood Face Oils
This Hydrating Face Oil from Elemis is Powered by Broccoli, Daikon and More
Vegetable-Based Skincare Kits
Vegetable-Based Skincare Kits
LunaseaBotanicals's Products Feature Carrot and Tomato Ingredients
Plant-Themed Skincare Packaging
Plant-Themed Skincare Packaging
This Translucent Packaging Reflects Spiezia's Organic Products
Hydrating Sparkling Water Mists
Hydrating Sparkling Water Mists
The Laneige Capsule Face Mist Contains Carbonation and Minerals
Botanical Mouth Sprays
Botanical Mouth Sprays
'ZIINGLES' Dry Mouth Spray is Formulated with Organic Wild Herbs
Spray Clay Shampoos
Spray Clay Shampoos
The UNITE 7SECONDS Refresher is Made With Natural Minerals Rather Than Powder
User-Friendly Butter Dispensers
User-Friendly Butter Dispensers
The Butter Spritzer Makes It Easy to Season Foods with Butter
play_circle_filled Insecticide-Spraying Drones
Insecticide-Spraying Drones
The Drone Spray Hornet Locates and Demolishes Hornet Nests
Immunity-Boosting Chewing Gums
Immunity-Boosting Chewing Gums
Immuno Gum is Designed to Help Support the Immune System
Armed Combat Robots
Armed Combat Robots
The 'Dogo' Robot from Israel General Robotics Climbs Stairs and More
Refillable Travel Perfumes
Refillable Travel Perfumes
These Spray and Roll-On Containers Draw from Full-Sized Bottles
Conscious Beauty Collaborations
Conscious Beauty Collaborations
This Eco-Friendly Beauty Brand is Launching a New Line with Target
Arctic-Inspired Facial Oils
Arctic-Inspired Facial Oils
The Arctic Face Oil from SKYN Iceland is 99.9% Camelina Oil
Detoxifying Beauty Boxes
Detoxifying Beauty Boxes
Panacea's Detox Beauty Kit Consists of Acne and Aging Remedies
Smartphone Skin Testers
Smartphone Skin Testers
The Ahrong Eltech 'Epi' Skin Analyzer Helps Maintain Youthful Skin
Superfood Body Scrubs
Superfood Body Scrubs
Little Barn Apothecary's Coffee and Mint Body Scrub is Organically Sourced
Diagnostic Skincare Quizzes
Diagnostic Skincare Quizzes
The Aurelia Skin Tool Provides a Digital Skin Consultation
Masculine Skincare Kits
Masculine Skincare Kits
The Le Gentleman Skincare Set by ELUCX Features Natural Essentials
Skull-Shaped Face Soaps
Skull-Shaped Face Soaps
This Detoxifying Skincare Kit Boasts Sculpturally Shaped Cleansers
Ultrasonic Skin Infusers
Ultrasonic Skin Infusers
This JeNu Product Helps to Maximize the Absportion of Skincare Products
Skin-Analyzing Smartphone Apps
Skin-Analyzing Smartphone Apps
The Memoret Lens and Hada More App Perform an At-Home Skin Test
Skin Analysis Apps
Skin Analysis Apps
'Beautecam' Works with a Magnifying Phone Attachment to Look at Skin Closely
Haiti-Supporting Perfumes
Haiti-Supporting Perfumes
The Proceeds from This Fragrance Go to Artists for Peace and Justice
Scientific Scent Diffusers
Scientific Scent Diffusers
This Tom Dixon Scent Diffuser Looks Like a Chemistry Beaker
Homemade Hair Scents
Homemade Hair Scents
This DIY Fall Hair Perfume Helps Your Strands Stay Smelling Fresh All Season
Bow-Shaped Fragrance Bottles
Bow-Shaped Fragrance Bottles
Viktor & Rolf's BONBON Perfume Has a New Look for the Holidays
Liquorice Perfume Scents
Liquorice Perfume Scents
The Aoud Black Candy Eau de Parfum Has a Festive Fall-Flavored Aroma
Iconic Travel-Size Perfumes
Iconic Travel-Size Perfumes
This Small Travel Bottle is the Perfect Way to Transport Chanel No. 5
play_circle_filled Repulsive Undead Perfumes
Repulsive Undead Perfumes
The 'Obfleshion' Scent Helps Walking Dead Fans Smell Like a Zombie
Celebratory Couture Perfumes
Celebratory Couture Perfumes
The Giorgio Armani Si Fragrance Celebrates 40 Years with a Luxe Model
Enticing Lipstick Perfumes
Enticing Lipstick Perfumes
This Guerlain Fragrance is Inspired by Guerlain's First Wax Lipstick