Luxury and streetwear sweatsuits provide consumers with a high-low mix
Implications - With the influence of athleisure now ubiquitous in the fashion market, the sweatsuit has been re-embraced by streetwear and department store brands alike in high-end fabrics that emphasize luxury and leisure over active working out. This shift demonstrates a continually evolving relationship between consumers and their clothing in the pursuit of a healthy work-life balance.
Workshop Question - How can your brand incorporate nostalgic proclivities into consumers' day-to-day needs and lifestyles?
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Date Range:
May 16 — May 17
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