Category
Fashion
Scaled Restraint
Trend cluster
Category
Leisurewear
Revolution
Luxury and streetwear sweatsuits provide consumers with a high-low mix.
4.7
Trend score
Trend
What is the Leisurewear Revolution trend?
Leisurewear Revolution: With the influence of athleisure now ubiquitous in the fashion market, the sweatsuit has been re-embraced by streetwear and department store brands alike in high-end fabrics that emphasize luxury and leisure over active working out. This shift demonstrates a continually evolving relationship between consumers and their clothing in the pursuit of a healthy work-life balance.
Trend themes
Themes within the Leisurewear Revolution trend
Three behaviours holding the trend together01
Luxury Athleisure
High-end fabrics incorporated into leisurewear demonstrate an evolving relationship between leisure and fashion, providing an opportunity to create luxury products to cater to consumers' work-life balance needs.
02
Retro Futurism
Collection designers blend classic cuts with futuristic constructions, disassociating themselves with boring stereotypes and opening up to design innovation opportunities.
03
Sportswear Transitions
The development of post-workout clothes demonstrates a need for fitness clothing that maintains a certain level of comfort and practicality, thereby providing an opportunity for brands to cater to the post workout fashion transition market.
Industry implications
What the Leisurewear Revolution trend means for industry
Where the trend changes the playbookFor
Fashion
With luxury athleisure and retro futurism, fashion industry professionals will be able to tap into innovative design ideal for high-end fashion creations.
For
Sportswear
The increased emphasis on leisurewear and post-workout clothes creates an opportunity to explore the crossovers between formal and workout clothes in the Athleisure market.
For
Retail
Rapid product introduction in fast fashion highlights the need for traditional fashion brands to explore ways to speed up their production processes and offer similar products at lower prices.
Workshop question
How can your brand incorporate nostalgic proclivities into consumers' day-to-day needs and lifestyles?
Trend signals
Trend signals for Leisurewear Revolution
Trend score 4.7 out of 10, from popularity 55%, activity 79%, freshness 8%.
Popularity55%
Activity79%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Leisurewear Revolution trend
6 featured examples from May 17, 2016 to Apr 12, 2017CategoryFashion
Pastel Winter Sportswear
The New 10.Deep Collection Makes Use of Faded Hues for a Modern Look
The sportswear industry can capitalize on the demand for fashionable and functional winter clothing by incorporating new designs, materials, and technologies.
CategoryFashion
Structured Ukrainian Streetwear
Syndicate's New Line Blends Modern Sportswear with Retro Classics
The fashion industry can take advantage of the trend of eclectic streetwear to create unique and innovative clothing lines.
CategoryFashion
Streetwear-Inspired Fast Fashions
The ZARA Streetwise Line Takes Inspiration from Yeezy Season 3
The fast fashion industry can explore disruptive innovation by replicating popular high-end designs, allowing them to offer affordable alternatives to consumers.
CategoryFashion
Co-Branded Designer Tracksuits
These Reebok and Vetements Tracksuits Honor Popular Vintage Styles
Opportunities exist to create collaborative fashion products that offer stylish and comfortable clothing.
CategoryFashion
Modernized Men's Jumpsuits
'Rabbithole London' Revitalized Work-Inspired Designs and 1980s Looks
Opportunity to create unique styles that combine contemporary with work-inspired fashion.
CategoryLifestyle
Ergonomic Post-Workout Clothes
The Outdoor Voices Cool Down Kit is Ideal for Keeping it Casual
Opportunity to create functional and trendy post-workout wear for fitness enthusiasts.
