Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Collection from the UK Menswear Brand Interprets Multicultural Motifs

 - Aug 24, 2016
References: grindlondon & highsnobiety
'Grind London,' a celebrated UK menswear brand, expanded its collection with a number of styles that are said to be made as a means of "representing the wonderful world of travel, the movement of people, attitudes, styles, and ideologies, and the integration of these in creating a multi-national-singular-lifestyle Utopia."

In order to make this clear, the UK menswear brand includes graphic prints that speak to a theme of global togetherness. In addition to this, it is sure to include enlarged descriptions of how the clothing was made, with the lining of one jacket shown to state "Japanese Materials," "Constructed in Thailand" and "Conceived in London."

The Grind London brand name is printed on many of the pieces as well, however a selection of others seem to feature no branding at all.