Set to launch on December 7th 2016, the new 10.Deep collection consists of stylish sportswear that's perfect for hitting the slopes.
All of the pieces focus specifically on summit sports, ensuring that its wearer is kept warm even when barreling through mounds of frosty powder. Included are comfortable sweats, t-shirts with graphic prints and jackets made from unique metallic material. In addition, hats and turtleneck sweaters are also offered.
On the majority of the pieces, "VCTRY" is stated boldly and a number of flags mark the fronts, backs and sleeves. While pastels are utilized prominently in the collection, hues like navy, white, and silver are incorporated too. With this, the new 10.Deep sportswear series can be worn casually and for athletic purposes.
What's Driving This Trend
- Summit Sports Fashion
- Expanding on the trend of fashionable winter sportswear, there is an opportunity for brands to create innovative designs and materials that combine style with functionality for outdoor enthusiasts.
- Graphic-print Activewear
- With the popularity of graphic prints in streetwear, incorporating bold prints into activewear can create disruptive designs and appeal to a younger and fashion-forward audience.
- Metallic Winter Jackets
- By using unique metallic materials in winter jackets, brands can offer a modern and eye-catching alternative to traditional insulated jackets for winter sports and athletic activities.
Who This Affects Most
- Sportswear
- The sportswear industry can capitalize on the demand for fashionable and functional winter clothing by incorporating new designs, materials, and technologies.
- Streetwear
- The streetwear industry has an opportunity to expand into the athletic and outdoor market by creating activewear that combines street fashion aesthetics with performance features.
- Outdoor Equipment
- The outdoor equipment industry can explore collaborations with fashion brands to create stylish yet functional winter sportswear, appealing to consumers who are looking for more fashionable options in their outdoor gear.
