Category
Lifestyle
Assisted Choices
Trend cluster
Category
Periwinkle
Pastry
Purple desserts get their bold hue from ingredients such as yams and lavender.
2.8
Trend score
Trend
What is the Periwinkle Pastry trend?
Periwinkle Pastry: As consumers look to switch up dessert routines in favor of international staples that also serve as a healthier choice, many are embracing purple-hued desserts that boast tasting notes as bold as their hue. This evolution suggests a continuation of the experimental attitude of health-conscious consumers, as well as highlighting the irresistible nature of brightly colored, aesthetically pleasing product experiences in the social media age.
Trend themes
Themes within the Periwinkle Pastry trend
Three behaviours holding the trend together01
Purple-Hued Desserts
Tapping into international cuisine, health-conscious consumer trends and aesthetically pleasing product experiences that are popular on social media platforms.
02
Innovative Flavor Combinations
Exploring unique ingredient combinations and botanical-flavored desserts that offer bold, yet healthful ways to add interest and flavor to familiar items.
03
Vegan Dessert Options
Offering health-conscious consumers vegan-friendly options, including those that are lactose-free, gluten-free and low in sugar.
Industry implications
What the Periwinkle Pastry trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry has the opportunity to experiment with unique and non-traditional flavor combinations using fresh ingredients.
For
Social Media and Advertising
Social media and advertising industries have the opportunity to create visually appealing content that aligns with consumer desire for aesthetically pleasing products.
For
Health and Wellness
The health and wellness industry can create products that cater to health-focused and dietary restrictions of consumers, while embracing interesting flavor combinations.
Workshop question
In what ways does your brand incorporate colorful aesthetic to appeal to modern consumers?
Trend signals
Trend signals for Periwinkle Pastry
Trend score 2.8 out of 10, from popularity 37%, activity 40%, freshness 8%.
Popularity37%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Periwinkle Pastry trend
6 featured examples from Aug 17, 2016 to Jan 10, 2017CategoryLifestyle
Lavender-Infused Desserts
Snoqualmie's Frozen Lavender Dessert Celebrates a Flavorful Herb
The food and beverage industry can capitalize on the botanical food trend by creating new products and incorporating botanical flavors into existing ones.
CategoryLifestyle
Vegan Yam Ice Creams
This DIY Frozen Dessert Boasts Purple Potato Ingredients
The food and beverage industry has the opportunity to create more plant-based dessert options and highlight the use of unique ingredients like purple potatoes.
CategoryLifestyle
Colorful Ube Donuts
Gurnee Donuts Serves Up Freshly Made Donuts with a Filipino Twist
Bakeries can capitalize on the trend of colorful and unique donuts by introducing innovative flavors and visually appealing designs.
CategoryLifestyle
Purple-Hued Cheesecakes
Seattle's Hood Famous Serves Up Pint-Sized Ube Cheesecakes
Bakeries can explore incorporating unconventional ingredients, creative designs, and unique flavors into their dessert offerings.
CategoryLifestyle
Pastel Confectionary Bites
The Blueberry and White Chocolate Truffles Sport an Unusual Purple Hue
The confectionery industry can capitalize on the trend of homemade dessert recipes with freeze-dried fruit ingredients to offer unique and personalized experiences to customers in…
CategoryLifestyle
Violet Spud Ice Creams
Häagen-Dazs Japan Offers Unusual Flavor With a Purple Potato Frozen Dessert
The food and beverage industry can capitalize on creative ice cream flavors and unique ingredient combinations to attract consumers seeking novel taste experiences.
