Purple desserts get their bold hue from ingredients such as yams and lavender
Implications - As consumers look to switch up dessert routines in favor of international staples that also serve as a healthier choice, many are embracing purple-hued desserts that boast tasting notes as bold as their hue. This evolution suggests a continuation of the experimental attitude of health-conscious consumers, as well as highlighting the irresistible nature of brightly colored, aesthetically pleasing product experiences in the social media age.
Workshop Question - In what ways does your brand incorporate colorful aesthetic to appeal to modern consumers?
Trend Themes
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Purple-hued Desserts — Tapping into international cuisine, health-conscious consumer trends and aesthetically pleasing product experiences that are popular on social media platforms.
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Innovative Flavor Combinations — Exploring unique ingredient combinations and botanical-flavored desserts that offer bold, yet healthful ways to add interest and flavor to familiar items.
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Vegan Dessert Options — Offering health-conscious consumers vegan-friendly options, including those that are lactose-free, gluten-free and low in sugar.
Industry Implications
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Food and Beverage — The food and beverage industry has the opportunity to experiment with unique and non-traditional flavor combinations using fresh ingredients.
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Social Media and Advertising — Social media and advertising industries have the opportunity to create visually appealing content that aligns with consumer desire for aesthetically pleasing products.
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Health and Wellness — The health and wellness industry can create products that cater to health-focused and dietary restrictions of consumers, while embracing interesting flavor combinations.
