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Periwinkle Pastry

Purple desserts get their bold hue from ingredients such as yams and lavender

Implications - As consumers look to switch up dessert routines in favor of international staples that also serve as a healthier choice, many are embracing purple-hued desserts that boast tasting notes as bold as their hue. This evolution suggests a continuation of the experimental attitude of health-conscious consumers, as well as highlighting the irresistible nature of brightly colored, aesthetically pleasing product experiences in the social media age.

SCORE 5.5

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 48 Related: 63,961 Total Clicks

Date Range: Aug 16 - May 17

Trending: This Quarter and Average

Consumer Insight Topics: Lifestyle Food Health

Featured Examples

Lavender-Infused Desserts - Snoqualmie's Frozen Lavender Dessert Celebrates a Flavorful Herb

SCORE 6.9

This Year and Warm 1,622 Clicks Pub: Oct 6, 16

Lavender-Infused Desserts

Snoqualmie's Frozen Lavender Dessert Celebrates a Flavorful Herb

Snoqualmie’s all-natural and handcrafted French Lavender Ice Cream boasts a simple list of ingredients—cream, milk, skim milk, sugar and sugared egg yolks—yet packs a flavorful punch with an... [More]

Vegan Yam Ice Creams - This DIY Frozen Dessert Boasts Purple Potato Ingredients

SCORE 6.6

This Year and Warm 926 Clicks Pub: Jan 10, 17

Vegan Yam Ice Creams

This DIY Frozen Dessert Boasts Purple Potato Ingredients

Wallflower Kitchen’s yam ice cream recipe is made using purple potatoes and is a vegan-friendly dessert option. Allowing food lovers to indulge without the guilt, this egg and lactose-free ice... [More]

Colorful Ube Donuts - Gurnee Donuts Serves Up Freshly Made Donuts with a Filipino Twist

SCORE 5.4

This Year and Warm 543 Clicks Pub: Jan 9, 17

Colorful Ube Donuts

Gurnee Donuts Serves Up Freshly Made Donuts with a Filipino Twist

In the Chicago suburb of Gurnee, a family-run bakeshop called ‘Gurnee Donuts’ serves up brightly colored ube donuts to the delight of its customers. While the family who runs the shop is... [More]

Purple-Hued Cheesecakes - Seattle's Hood Famous Serves Up Pint-Sized Ube Cheesecakes

SCORE 3.9

This Year and Mild 179 Clicks Pub: Jan 9, 17

Purple-Hued Cheesecakes

Seattle's Hood Famous Serves Up Pint-Sized Ube Cheesecakes

Those familiar with ube—a violet-hued tuber commonly used in Filipino cooking—are sure to be thrilled over the pint-sized ube cheesecakes being served up at Seattle’s Hood Famous... [More]

Pastel Confectionary Bites - The Blueberry and White Chocolate Truffles Sport an Unusual Purple Hue

SCORE 3.1

This Year and Mild 158 Clicks Pub: Aug 17, 16

Pastel Confectionary Bites

The Blueberry and White Chocolate Truffles Sport an Unusual Purple Hue

If you are looking for a stand-out dessert recipe, these pastel purple blueberry white chocolate truffles are an outstanding option. Created by Vera at the blog Oh My Goodness Chocolate Desserts,... [More]

Violet Spud Ice Creams - Häagen-Dazs Japan Offers Unusual Flavor With a Purple Potato Frozen Dessert

SCORE 2.4

This Year and Untested 121 Clicks Pub: Sep 1, 16

Violet Spud Ice Creams

Häagen-Dazs Japan Offers Unusual Flavor With a Purple Potato Frozen Dessert

Häagen-Dazs Japan often explores flavor reversal in its range of ice creams, and the most recent purple potato variety is one of the most beloved products in the brand’s range. The ice cream... [More]