Jollibee is a Filipino fast food chain that specializes in serving flavorful hybrids of American and Asian cuisine. This is most apparent in its 'Breakfast Joys' menu, which adds a portion of rice to ordinary breakfast offerings of eggs and a side of meat. The four available Breakfast Joy items include Corned Beef, Beef Tapa, Breakfast Steak or a Hot Dog.
In addition to serving these breakfasts that could pass as lunch or dinner meals in most of America, Jollibee is gaining popularity across four continents for other unconventional hybrids on its menu like pancake sandwiches and tuna pies.
The popularity of these rice-based breakfasts demonstrate that other parts of the world are beginning to accept traditions that have been staples of Asian eating for years. With many consumers craving a hearty, filling meal to begin the day, savory foods are becoming a go-to choice.