Steve's Ice Cream has been a staple in New York City's Upper West Side since the mid-80s, with innovative flavors like its 'Sunday Morning' as part of the reason for the ice cream shop's sustained success. Rather than creating a flavor based on a food, Sunday Morning is based on an experience: the feeling of a lazy and late Sunday morning meal spent languorously.
Steve's Ice Cream describes its Sunday Morning as "a deliciously balanced breakfast, all packed into a single pint." In terms of its actual taste profile, the flavor is that of a toasted waffle covered in butter, cream, and a swirl of maple syrup.
Whether eating the ice cream during an actual Sunday brunch or digging into it on a weekday evening after a long day of work, the experiential flavor uses taste to summon a memory.