Baskin-Robbins debuted the 'Breakfast in Bed Ice Cream' and the 'Tall Stack Cake' in celebration of Mother's Day. The ice cream includes a mixture of flavors that resemble a full pancake breakfast. The ice cream features maple syrup-flavored ice cream, small baked pancake pieces, buttermilk flavors, and a mixture of blueberry compote to round out its flavors. Essentially, this is a dessert version of an iconic breakfast meal that makes a perfect gift for Mother's Day.
While the Breakfast in bed Ice Cream resembles the breakfast in flavor but not in visuals, the Tall Stack Cake is meant to resemble a stack of breakfast pancakes. The cake looks like six pancakes laid on top of each other with a generous drizzle of syrup and a scoop of butter on the top. The flavor on this cake, though, is not locked to one option, as customers can choose their ice cream cake flavor to be made in this design.
Image Credit: Baskin-Robbins
What's Driving This Trend
- Breakfast-inspired Desserts
- Opportunity for dessert shops to implement breakfast flavors in their desserts.
- Food Hybrids
- Opportunity for food companies to create hybrid desserts that combine different meal flavors.
- Celebration-inspired Flavors
- Opportunity to create products with flavors that celebrate holidays and special occasions.
Who This Affects Most
- Ice Cream Industry
- Opportunity for ice cream companies to create unique flavors that appeal to customers and align with holidays and special occasions.
- Bakery Industry
- Opportunity for bakers to create breakfast-inspired desserts and hybrid desserts that appeal to customers.
- Confectionery Industry
- Opportunity for confectionery companies to create celebration-inspired flavors that appeal to customers for special occasions and holidays.
