Enticing Lipstick Perfumes

This Guerlain Fragrance is Inspired by Guerlain's First Wax Lipstick

The 'Ne m’Oubliez Pas' Guerlain fragrance is the latest perfume by the French fragrance house. In addition to its lush aesthetic, this fragrance is an ode to the perfume house's history.

When translated, the title of this perfume is revealed to be 'Forget Me Not,' a well-fitting title for a perfume paying tribute to an important company milestone. The 'Ne m’Oubliez Pas' perfume is a woody and spicy fragrance inspired by the brand's first wax-based lipstick. This modern day cosmetic was quite revolutionary in the year 1870, featuring a refillable container and 'push-up' feature.

This celebratory Guerlain fragrance was developed by Thierry Wasser who contributed to the perfume's flowery accents that are juxtaposed with its spicy notes.

Lush Aesthetic Fragrances
The 'Ne m’Oubliez Pas' Guerlain fragrance showcases the trend of fragrances that have a visually appealing and luxurious design.
Historical Nostalgia Perfumes
The 'Ne m’Oubliez Pas' Guerlain fragrance represents the trend of perfumes that pay homage to a brand's history, appealing to consumers seeking a nostalgic experience.
Cosmetic-inspired Fragrances
The 'Ne m’Oubliez Pas' Guerlain fragrance exemplifies the trend of perfumes that draw inspiration from other cosmetic products, offering unique and unexpected scent combinations.

Sectors Adopting This

Luxury Fragrance
The 'Ne m’Oubliez Pas' Guerlain fragrance presents an opportunity for luxury fragrance brands to create visually striking perfumes that enhance the overall consumer experience.
Heritage Perfume Houses
The 'Ne m’Oubliez Pas' Guerlain fragrance highlights the potential for heritage perfume houses to leverage their rich history and create nostalgic perfumes that resonate with consumers.
Cosmetics and Fragrance Integration
The 'Ne m’Oubliez Pas' Guerlain fragrance opens doors for the cosmetics industry to explore collaborations between fragrances and other cosmetic products, offering innovative and enticing combinations to consumers.
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 77%
Freshness 8%