Designed by Yartceva Masha, the VG Professional hair product branding focuses on a high-end aesthetic and color coordination in order to convey product worth to consumers. While products such as shampoo and conditioner often use text in order to let shoppers know they are a set, VG Professional uses a different approach.
The branding for the VG Professional shampoo and conditioners appear to fit together visually to let consumers know how to combine products without having to read the label. This maintains a level of affluence over other hair products on the market, while also targeting the minimalist consumer looking for good packaging design.
As the market becomes fuller with more products than ever, many brands are turning to innovative packaging approaches in order to stand apart.