Designed by Yartceva Masha, the VG Professional hair product branding focuses on a high-end aesthetic and color coordination in order to convey product worth to consumers. While products such as shampoo and conditioner often use text in order to let shoppers know they are a set, VG Professional uses a different approach.
The branding for the VG Professional shampoo and conditioners appear to fit together visually to let consumers know how to combine products without having to read the label. This maintains a level of affluence over other hair products on the market, while also targeting the minimalist consumer looking for good packaging design.
As the market becomes fuller with more products than ever, many brands are turning to innovative packaging approaches in order to stand apart.
What's Driving This Trend
- Innovative Packaging
- Opportunity to create unique packaging designs and features that enhance the consumer experience and differentiate products in a crowded market.
- Visual Coordination
- Opportunity to use visual cues and design elements to communicate product compatibility and ease of use without relying on text or labeling.
- Minimalist Design
- Opportunity to cater to the minimalist consumer by creating packaging designs that are simple, clean, and visually appealing.
Who This Affects Most
- Beauty and Personal Care
- Opportunity for beauty and personal care brands to incorporate innovative packaging elements to enhance product value and attract consumers.
- Graphic Design
- Opportunity for graphic designers to create visually coordinated packaging designs that convey product worth in a unique and sophisticated way.
- Consumer Goods
- Opportunity for consumer goods brands across various industries to adopt minimalist packaging designs that appeal to the growing minimalist consumer market.
