Men's haircare brand MARO and VERDY, the designer who was recently named the new artistic director of BLACKPINK‘s BORN PINK world tour, worked together to launch a limited-edition shampoo set. Offered in a pizza-style box, the kit is defined by an aesthetic that mixes a playful cartoon character with elegant sensibilities. The packaging boasts MARO's original mascot, interpreted by VERDY. The product in the set is the 3D Volume Up Shampoo.
The limited-edition shampoo set is a great example of how designers and haircare brands can strike productive collaborations. The collaborative product will be available for a limited time starting July 8th at VERDY's GIFT SHOP and the set retails for approximately $70 USD. One may also opt-in to experience the VERDY x MARO partnership at Henry's PIZZA in Osaka.
Image Credit: VERDY x MARO, <a rel='nofollow' href='https://hypebeast.com/2023/6/verdy-partners-with-maro-for-limited-edition-shampoo-set'>hypebeast</a>, <a rel='nofollow' href='https://www.maro-men.jp/verdy2/'>maro-men.jp</a>
Key Themes Behind This Trend
- Collaborative Product Design
- The limited-edition shampoo set showcases the potential for designers and brands to collaborate on unique and exclusive products.
- Cartoon-inspired Packaging
- The playful cartoon character design on the shampoo set's packaging demonstrates the trend of incorporating whimsical elements into product branding.
- Limited-edition Marketing
- The time-limited availability of the shampoo set taps into the consumer preference for exclusive and collectible products, creating a sense of urgency and desirability.
Where This Applies
- Beauty and Personal Care
- The collaboration between VERDY and MARO in the limited-edition shampoo set highlights an opportunity for innovative partnerships in the beauty and personal care industry.
- Design and Fashion
- The unique packaging design by VERDY for the shampoo set demonstrates the potential for disruptive innovation in the design and fashion industry by merging aesthetics from different artistic domains.
- Hospitality and Food
- Henry's PIZZA featuring the VERDY x MARO partnership in Osaka presents a disruptive opportunity for the hospitality and food industry to collaborate with artists and designers to enhance customer experiences.
