Generation Beauty by Pantene takes a unique approach to hair care by introducing nourishing solutions for different age groups, rather than hair types. The newly launched brand is making its debut with three pairs of shampoos and conditioners that focus on different factors like pigmentation, scalp oil production, the curvature of individual hair fibers, and the thickness and diameter of individual hair fibers.
Although there are many solutions on the market that cater to those who have thin, colored or curly hair types, this new collection of hair care products acknowledges that changing biology plays a part in the health of the hair and scalp. For consumers in their 20s and mid-30s, there's the Generation Beauty Cleanse & Reconstruct Shampoo & Conditioner. For consumers in their mid-30s and mid-40s, the Generation Beauty Full & Vibrant Shampoo & Conditioner is better suited to their needs.